Outside IR35, Hybrid, Transformation Communication Lead, Communication Manager, CRM, Salesforce, D365
The Transformation Communications Lead is the strategic voice of the CRM transformation programme. This role owns the full internal communications strategy for a multi‑phase CRM Programme (so you must have experience across a system such as Salesforce/ Dynamics) you will shape the narrative, manage executive‑level communications, drive stakeholder confidence, and ensure the transformation is understood, supported, and adopted. This is a role for someone who thrives in complex environments, navigates senior stakeholders with ease, and can translate technical change into compelling, human‑centred communication.
Key Responsibilities
Strategic Communications Leadership
- Develop and execute a comprehensive internal communications strategy for the CRM transformation, aligned to programme milestones and business objectives.
- Define the communication tone, narrative, and messaging architecture for the transformation.
- Ensure consistent, clear, and engaging messaging across all channels and audiences.
Executive & Programme Communications
- Produce high‑quality executive packs, steering committee materials, and board‑level updates.
- Craft speeches, talking points, and briefing notes for senior leaders.
- Translate complex programme updates into concise, compelling content for non‑technical audiences.
Branding & Visual Identity
- Lead the rebranding of programme materials, including logos, templates, and visual identity assets.
- Ensure all communications adhere to brand guidelines and present a unified transformation identity.
- Partner with design teams to create visually engaging content that enhances understanding and adoption.
Stakeholder Engagement & Change Advocacy
- Build strong relationships with senior stakeholders, business units, and change champions.
- Act as the communications advisor to the Programme Director and leadership team.
- Anticipate stakeholder concerns and proactively manage messaging to maintain trust and alignment.
Content Creation & Channel Management
- Own all internal communication channels related to the transformation
- Develop engaging content that supports awareness, readiness, and adoption.
- Ensure communications are timed effectively around releases, training, and change impacts.
Change & Adoption Support
- Work closely with Change Management, Training, and PMO teams to ensure communications support behavioural and process change.
- Create materials that help employees understand the "why", "what", and "how" of the CRM transformation.
- Support the rollout of new features, releases, and adoption campaigns.
If this role sounds of interest and you are available immediately, please drop me your profile for review.
