SEO Assistant Manager - Content
SEO Assistant Manager - Content
The location of the role is Paddington, London (hybrid working).
The duration of the contract is 6 months initially.
The pay rate on offer is £165 - £180 per day (via PAYE).
Role Summary
Support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.
Key accountabilities of the role
- Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance
- Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
- Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
- Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
- Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
- Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
- Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
- Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
- Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
- Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.
Key skills and experience
- Demonstrable experience working within SEO teams or agencies
- Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
- Good understanding of ecommerce page types and how each can be optimised for SEO
- Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
- Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
- Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
- Data-driven approach; able to support recommendations with insight and monitor performance impact
- Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) - or a willingness to learn them quickly
- Desirable: Understanding of how content influences consumer behaviour and engagement
- Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance

