Senior CRM Marketing Manager - Retail, Digital Loyalty
Senior CRM Marketing Manager - Retail, Digital Loyalty
The location of the role is Paddington, London (hybrid remote working).
The pay rate on offer is £400 - £500 per day.
The duration of the contract is 4 months initially (potential for temp to perm).
The client is a large, multinational high-street retailer.
Summary
This role is for a CRM marketing lead for the Bank & Services team. There is a big project to deliver, around moving a paper-based 3 monthly loyalty voucher scheme to a digital format.
Key accountabilities of the role
- CRM lead for the Bank & Services team
- Facilitation of the current paper-based loyalty scheme - ensuring vouchers are sent out on time via mail on schedule
- Day to day running of the CRM schedule
- Work collaboratively with other teams within the business (Food and Clothing & Home), and build relationships with broader CRM teams
- Work on customer segmentation
- Translate data into marketing strategy
Key skills and experience
- Strong digital and CRM experience within marketing
- Retail and/or digital loyalty experience is preferred
- Suits an extroverted character - works collaboratively with various teams, and involves liaising with many different areas of the business
