Job Title: Paid Media Manager (Programmatic Specialist)
Contract: 1 year
Location: London, Hammersmith (Hybrid)
The Mission
Help accelerate the growth of the client by running a high-performance paid media engine focused on programmatic and display. You'll own the upper and mid-funnel strategy across display, programmatic, and digital video, ensuring our campaigns build brand awareness and efficiently feed lower-funnel retargeting and conversion activity. You'll partner closely with brand team & media agency so the demand you generate is
captured and converted.
What You'll Do
- Lead programmatic & display strategy for the client, building full-funnel plans with a focus on upper/mid-funnel reach, attention, and efficiency.
- Execute digital video and CTV campaigns (YouTube and other programmatic video platforms) with support from our agency - light hands-on experience needed.
- Support Meta paid social, contributing to planning and ensuring assets align with funnel stage.
- Build and optimise retargeting journeys, partnering with PPC to connect prospecting → consideration → conversion.
- Manage and steer our media agency, approving plans, pacing, testing frameworks, and ensuring brand safety and compliance.
- Own measurement & reporting, defining KPIs for each funnel stage and turning performance insights into clear optimisation recommendations.
- Lead quarterly and annual planning, budget phasing, and in-flight forecasting in Excel and internal tools.
- Collaborate on creative, briefing platform-native display/video assets that fit audience needs across the funnel.
- Ensure compliance, working closely with Legal/Corporate A=airs on creative usage, data privacy, and category-specific regulations.
What Success Looks Like
- A cohesive, data-driven programmatic and display strategy that grows the clients awareness and efficiently feeds lower-funnel demand.
- A clear test-and-learn roadmap improving formats, audiences, creative, and sequencing over time.
- Executive-ready reporting that guides investment decisions and next-quarter planning.
- Seamless collaboration with PPC, ensuring tra=ic quality and retargeting performance continuously improve.
You'll Bring
- 5-7+ years in paid media with deep expertise in programmatic, display, and digital video buying.
- Solid understanding of YouTube, Meta, and CTV, with light hands-on experience needed (agency support available).
- A full-funnel mindset, connecting prospecting with retargeting and PPC to maximise conversion impact.
- Strong data fluency: advanced Excel, comfort with dashboards
