Marketing Executive (Public Sector Projects)
Are you an experienced B2B marketer with a passion for driving impact in the public sector? We're partnering with a leading global technology company seeking a results-driven Senior Marketing Executive to help shape and execute marketing initiatives across government, education, healthcare, and other public sector organisations in the UK & Ireland.
What You'll Do:
- Collaborate with the Marketing Lead to deliver a strategic marketing plan focused on growing presence within the public sector.
- Design and execute integrated campaigns, including AaBM initiatives, events, webinars, and sponsorships, to drive pipeline growth and new customer acquisition.
- Plan and lead high-impact public sector initiatives that resonate with stakeholders and support sales and customer success objectives.
- Work cross-functionally with regional marketing teams to deliver a unified, collaborative marketing message across UKI.
- Partner with global teams to adapt account-based marketing campaigns to local public sector priorities.
- Analyse campaign performance, track pipeline contribution, and optimise marketing ROI through data-driven insights.
- Provide regular reporting and updates to leadership on public sector marketing impact.
Who You'll Work With:
Join a close-knit, collaborative team passionate about technology and public sector innovation. This role sits within an EMEA-wide marketing team and reports directly to the UKI Marketing Lead. You'll be supported by a network of talented marketing professionals while enjoying the freedom to lead impactful projects.
Who You Are:
- Strategic yet hands-on, you excel at delivering measurable marketing results in a fast-paced, matrixed environment.
- Highly collaborative, skilled at aligning cross-functional stakeholders, and confident working with complex public sector audiences.
- Data-driven, able to track KPIs and adjust strategies for maximum impact.
Requirements:
- Bachelor's degree or equivalent in marketing, business, or related field.
- 4+ years of proven B2B marketing experience (public sector exposure highly advantageous).
- Demonstrated success delivering integrated campaigns including ABM, events, and webinars.
- Understanding of public sector audiences and procurement processes.
- Strong project management skills with attention to detail and ability to manage multiple initiatives.
- Proficiency in Salesforce, Salesforce reporting, and Power BI for insight generation.
- Knowledge of technology solutions and collaboration tools is a plus.
- Excellent communication and stakeholder management skills.
- Positive, can-do mindset with the ability to thrive under pressure.
Contract Details:
- PAYE Contract
- 6-12 Months Initial Contract (Plus Extensions)
- Hybrid - 2 Days a Week Onsite (London)
Please apply for immediate consideration
