Job title: EU Paid Media Lead
Location: London (Hybrid)
Start date: Feb 2026
End Date: Dec 2026
We've built the world's most successful cigarette company, with the world's most popular and iconic brands. Now we've made a dramatic decision. We will be far more than a leading cigarette company. We're building PMI's future on smoke-free products that are a much better choice than cigarette smoking.
Our company is changing dramatically. Be part of the biggest transformation in the history of our company. You can be part of a truly dynamic worldwide team dedicated to a bold new vision.
We are looking for a qualified Paid Media Lead to join our Global Paid Media Team and support the Paid Media Deployment Manager in the EU Region. You will be based in our Global Studio office located in London. Your role will be to support key European markets to develop & deploy their paid media strategy. You will be working closely with the Global Paid Media team, Regional HUB Head and markets' digital teams to plan, develop, implement, track and optimize our digital media campaigns. In addition, you will collaborate closely with creative teams to build and localize content and with external partners such as media agencies, publishers and media partners to connect with our audiences through relevant channels.
You will be responsible for:
- Working with local markets & local media agencies of record to define local digital paid media strategies that deliver against overall business strategy and objectives.
- Coordinate optimal digital channel mix and budget split with the local market & paid media agency.
- Evaluate and sign-off the paid media plans, ensure consistency of the global/local measurement framework, and closely supervise campaign execution/optimization.
- Ensuring compliant execution of campaigns through adherence to approved processes, Brand Safety Guidelines, tools, AdTech as well as Market's legal framework.
- Oversee regular campaign reporting & Insights in order to allow always-on optimization, and Implement a performance process allowing to monitor/assess paid campaigns performance against targets achievement, and deliver monthly performance reporting to the Hub/Region.
- Bridge Global Teams (Media, Audience, Brand Content) and cascade global guidelines/partnership catalogue/toolboxes to local market teams to enable them to define & tailor the right deployment/partner activation/content & messaging to relevant audiences.
- Act like an Ambassador of the Global Brand Strategy to support building a Global Iconic Brand and drive consumers to our omni-channel experiential touchpoints.
Background:
- Previous experience in working in or with a media agency
- 5/7 years proven experience in running paid media campaigns: paid search, display, programmatic media buying, native, social media across platforms
- University degree in (Digital) Marketing, Communications or related field
Key Competencies & Skills:
- Strong knowledge of media strategy and planning and acumen of digital media landscape in EU
- Well versed in digital advertising technologies and paid media landscape (DMP, DSP etc.)
- Proven ability to run globally led and local campaigns
- Good analytical skills, data-driven and critical thinking and ability to challenge with facts to support your opinion
- Strong communications skills - concise and to the point - and ability to work in diverse teams
- Experience with attribution, econometric and media mix modelling a plus
- Experience with advertising and reporting tools
- Experience in Digital Marketing, w/ a digital media agency or blue-chip corporate (D2C focus)
- Being comfortable working in a Matrix Organization with multiple stakeholders management
