Digital Marketing Executive

Location:
London, England
Job Type:
Permanent
Job reference:
BBBH131267_1609773840
Posted:
about 2 months ago

JOB DESCRIPTION: Digital Executive

Full time, permanent

Main Purpose of Job

Reporting to the Web Manager, the Digital Executive will support a wide variety of projects, covering website performance, troubleshooting, and data analysis. You will work alongside content producers across the business to keep the website updated and will support improvements to SEO and CRO.

Location

You will be based in our London office with flexible working options available.

Reporting to

Web Manager

Department

Campaigns and Marketing

Team

The Web Specialist supports digital marketing activity, working closely with the Director of Marketing, Web Manager, Marketing Managers, and Designer. You will also work closely with our digital agencies.

Key Tasks, Duties and Responsibilities

WEBSITE MAINTAINANCE / TECHNICAL SUPPORT

  • Support Web Manager as required to deliver improvements to our digital estate - including with web maintenance, CRM integration, supplier management

  • Troubleshoot and resolve website issues raised across the organisation

  • Proactively seek opportunities to improve website user experience and performance according to business goals

CONTENT

  • Support the marketing team with digital campaigns by building new web pages, audit and improving existing pages

  • Optimising existing content for site search

  • Help implement strategies to improve organic traffic / SEO to site

REPORTING

  • Produce weekly website analytics reporting for the company, following an established template

  • Collect feedback from internal teams and members, to inform web enhancements

  • Support development of CRO plans, and implement agreed changes

QUALITY CONTROL

  • Cross browser/cross platform testing

  • Adherence to brand guidelines, style guide, and QC processes

  • Advise business to ensure brand consistency and clarity

  • Accurate proofreading

  • Support development of new systems and processes according to best practice

OTHER REQUIREMENTS

  • At all times, ensure your work falls in line with business strategy and the team's priorities

  • Champion 'continuous improvement' across the company

  • Pay due regard to data protection, accessibility guidelines and any other legal requirements, including advising the business about compliance and best practice where appropriate

  • To pay due regard to health and safety

  • To promote equal opportunities at all times

  • Undertake any other work as required

Knowledge and skills needed to perform this role

The ideal candidate will have:

  • Passion for Web/CRM technology and trends in digital marketing

  • Passion for SEM and trends in digital marketing

  • Experience working in a fast-paced marketing/digital team

  • Proactive and innovative - able to suggest ways to improve processes

  • Professional attitude and approach to internal and external stakeholders

  • Positive and adaptable approach to problem solving

  • Attention to detail

  • Calm under pressure

  • Proactive, creative, team player

  • Initiative, drive and enthusiasm

Knowledge and skills

ESSENTIAL

  • CMS

  • CRM

  • Google Analytics

  • SEO/SEM

DESIRABLE

  • UX design

  • Social strategy / social media measurement

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