Copywriter - Fashion, Retail - 6 months
Copywriter - Fashion, Retail - 6 months
The pay rate on offer is £200 - £250 per day.
The duration of the role is 6 months. The role is 3 days per week.
The location of the role is Paddington, London (hybrid remote working).
The client is an iconic, multinational high-street retailer.
Summary
It is a great opportunity to join a brand at the start of a new journey to become Tomorrow's Vintage and help define a consistent tone of voice across all customer touchpoints. Owning the end to end execution of copy across everything from web to point of sale to social to email and Direct Mail.
Story Crafting
- Uncovering, capturing and building storytelling assets for each organizational function (case studies, social marketing, targeted communications, web, product etc.)
- Supporting leadership in using narrative to connect Jaeger's past, present and future
- Overseeing and designing consistent messaging across all brand channels
- Tailoring messaging for different audiences and strategic goals
Story Measuring
- Working with wider Jaeger team to optimise key engagement metrics, such as views, clicks, shares, likes, etc.
- Along with conducting qualitative testing with various internal and external audiences
Key skills and experience
- Fashion copy experience preferred due to understanding of products
- A passion for story, narrative structure and the creative arts - compelling storyteller
- Collaborative approach to work cross-functionally with numerous stakeholders across Jaeger
- Digital and mobile marketing and the role of different channels/how language might vary dependent on the desired outcome from each channel whilst sticking to a defined Tone of Voice (TOV)
- Modern media, including social, key content distribution channels and SEO/SEM
- Modern metrics across owned, earned and paid: Conversion, amplification, ROI/economic value of investments, etc.
- The courage to try things that have never been tried before
- Passionate, Creative
- Good stakeholder management and able to manage multiple different groups
