Content Marketing Manager

Location:
London, Greater London, England
Job Type:
Permanent
Industry:
Digital Workspace
Job reference:
BBBH139921_1626451066
Posted:
16 days ago

Content Marketing Manager

Reports to: Head of Content & Social Media

Other key relationships: Marketing director; divisional managing directors; operations directors; managers and consultants; marketing team; external suppliers

An exciting opportunity to join a global company within their in-house agency. A role for an experienced and creative marketing professional, with excellent copywriting skills.

  • Creative and commercially minded
  • Strong communication and copywriting skills. Proven ability of writing persuasive copy. Ability to interpret complex concepts into digestible and accessible messages.
  • Capable of adding strategic guidance
  • Proven stakeholder management experience
  • Strong planning and organisational skills
  • Team player with ability to operate independently
  • Ability to form strong and effective working relationships with people at all levels across the organisation
  • Confident, resourceful and a "can do" attitude
  • Ability to work in a fast-moving and changing environment where challenge is the norm and issues are widely varied.

Essential skills:

  • Excellent communication (both written and verbal) and presentation skills, including long-form copywriting
  • Experience of implementing integrated, strategic content marketing campaigns across multiple channels with evidence of success
  • Experience managing social media campaigns
  • Analytical skills - ability to interpret statistical data
  • Proven project and campaign management ability.

Desirable:

  • Experience with HubSpot, DotMailer or similar marketing automation platform
  • Use of social media advertising platforms (FB Ad Manager, LinkedIn Campaign Manager, etc.)
  • Some experience with creative design software and/or video editing.

KPIs

  • Improved clickthrough rates
  • Social engagement
  • Email open rates
  • Reach

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