Content Designer
9 months
Remote but will need to attend onsite meetings once every two months in Newcastle
Umbrella only
A content designer is responsible for creating, updating and reviewing content for end-to-end user journeys. They make sure the most appropriate content is shown to users in the right place and in the right format. A content designer is comfortable using evidence, data and research to make the right content decisions. They make sure users' goals are met and that a service or other product meets policy intent. A content designer can work within a multidisciplinary team across digital and non-digital channels. They contribute to and use style guides and design patterns to produce consistent content. Putting users' needs at the heart of their work, a content designer makes people's interactions with the government as simple and speedy as possible.
- Create new content and iteratively improve existing content across digital and non-digital channels to meet user needs and business objectives. Create clear, joined-up user journeys.
- Evaluate current content strategies based on the results of user research and data.
- Use the style guide and other standards, along with your exemplary spelling and grammar, to create high quality content.
- Take part in user research and be able to work with multidisciplinary teams including interaction designers and developers to create clear and relevant content.
- Build relationships and work closely with policy, legal and other expert colleagues to make sure content is accurate and consistent.
- Promote user-centred content design within the department and beyond.
- Help to keep up a positive and collaborative working environment.
- Be an active member of the content design community, contributing to knowledge of best practices.
- Contribute to building an inclusive digital culture within the department.
- Be able to manage associate content designers.
Key skills
- Must have previous Government/GDS experience
