Channel Marketing Executive
Reading (Remote work available)
The retail channel is vital to the client's growth not only for the direct revenue it generates, but also due to the retail channel's unique ability to help build brand equity and engagement due to its outreach to consumer and small business customers worldwide. Our client has a long history of working with partners to reach end customers and this certainly applies to our retail go-to-market approach. The client has developed tremendous relationships with retailers and distributors worldwide making our retail success possible.
To be part of a small team that support the UK & Ireland Channel Marketing Managers (CMMs) within the Channel & Devices Marketing team, within CCMS. Everything this team does is focused on driving sales of the clients products and services, including game consoles, Surface, Office, Windows devices and PC accessories. The focus of this role will be specifically on a games console plus general support of the Strategic Marketing Lead, who this role reports into. The Channel Marketing Managers build marketing plans in close collaboration with other CCMS team members and retail partners. The CME role will support the execution and monitoring of the game console marketing activities.
Support Channel Marketing Managers in the execution and tracking of marketing activity with selected retail accounts
Manage asset creation and delivery for all retail partners on the game console.
Complete Proof of execution activity for purchase orders for all categories
Complete product sales sheets / catalogue placement forms as required for all categories
Conduct website audits to agreed rhythm for all categories
Manage production and communication of Release Schedules - ensuring correct recipients and content
Manage the clients FTP library for all categories to ensure assets are up to date
Review editorials / advertorials against brand guidelines
Briefing in agencies on merchandising requirements, requesting quotes, approving creatives and organising distribution
Purchase Order raising in close collaboration with CMM
Top three Skills
Good organisational / prioritisation skills
Self starter / motivator
Knowledge of marketing planning process and components
If this role is of interest to you, please submit your CV in the first instance.