Audience Developer

Job Type:
Job reference:
over 1 year ago

Role Objectives
To support this transformation, we are looking for an experienced Audience Developer to join the Growth & Personalisation team. The team is responsible for ensuring we deliver our growth goals, serve personalised experiences to our customers, make the most out our state-of-the-art tech-stack, prioritise effectively to drive value and deepen the relationship with our customers.
This role will focus on building multi-channel audiences using our state-of-the-art technology in BEAM; our data warehouse dataset and other technologies such as our CDP (mParticle). You will work with stakeholders across all of M&S divisions to build audiences using real-time customer data as well as customer profile data sitting in BEAM, with the purpose of driving relevant and personalised experiences across channels.
You will build, develop and manage all audiences on relevant platforms on a day-to-day basis, ensuring that all audiences are populated correctly and that we maintain a clean, up-to-date set of audiences.
You will be the subject matter expert on audience selection via SQL and be able to advise on the best attributes to use for stakeholders to achieve their business objectives.

Key Accountabilities

  • Create SQL based audiences using M&S data warehouse customer dataset.
  • Knowledge of GDPR
  • Ensure that all audiences are kept up to date, adhere to audience management best practices, are correctly populating and well documented in Confluence and Alation.
  • Maintain a naming convention across all audiences to ensure audiences are easily identifiable and align with Audience Management standards.
  • Create real-time audiences in mParticle using their drag-and-drop interface and via Amplitude.
  • Work with the Data engineering and Data product team to identify and resolve any technical issues.
  • Work with the CDP Platform team to identify and resolve any data quality issues.
  • Work closely with and become thought partner to Business Unit stakeholders in identifying high potential audiences.

Key skills

  • Strong experience with SQL and analysing data in a RDBMS.
  • Previous experience working on a CDP/audience management platform.
  • Previous experience working with a marketing automation platform (SFMC, Adobe Campaign, etc).
  • Experience with managing audiences for paid media campaigns (Facebook, PPC, Youtube) would be desired but not mandatory.
  • Confidence in working with and challenging stakeholders in a collaborative fashion to drive the best outcome.
  • Strong communications skills and ability to write clearly, explaining jargon to internal business stakeholders as needed.
  • Analytical mindset and curiosity.

Key relationships and stakeholders

  • Audience Management Team
  • Data Engineering Team
  • Data Product Team
  • CDP Platform Team
  • Marketing Automation Team
  • Paid Media Marketing Team
  • Data Analytics Team
  • Growth & Personalisation Team

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