Technical Business Analyst - Instant Messaging Lead

Job Type:
Digital Workspace
Job reference:
about 1 month ago

Job title: Technical Business Analyst - Instant Messaging Lead
Job function: Commercial/Ecommerce/Instant Messaging
Job industry: Fast Moving Consumer Goods (FMCG)
Experience: 5+ years of experience within Social Media/Instant Messaging
Employment type: Full-time six month contract

Location: Hybrid London

Be a part of a revolutionary change

Our client has chosen to do something incredible. There are totally transforming their business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

Job description:
As part of the Ecommerce Team, you will support the client's commitment to provide consistent, easy to use, effective and efficient consumer experience on instant messaging platforms. You will be assisting Manager of Instant Messaging Apps in delivering against the clients International's vision and objectives in the space of Ecommerce. The job will develop and deliver global design experiences customers love as well as deliver scale and impact.

As an executive you will manage projects of a medium scope, proactively communicate with markets, document and define optimal solutions for business requirements. Assist markets with business case submissions, train stakeholders on Instant Messaging and accompany markets in IM implementation.

Key responsibilities:

  • Work collaboratively with Business Design, Architecture and IS to document and ensure the consistency of user experience on instant messaging across platforms and systems
  • Support end-to-end consumer experience on IM Apps to ensure that it is intuitive and easy to use
  • Define, prepare and review test scenarios & content templates that reflect business requirements
  • Assist markets and IS teams with IM deployment and implementation of new IM capabilities
  • Drive the delivery of IM deployments again IM roadmap
  • Extend stakeholder awareness and knowledge about IM by providing them with toolboxes, dashboards and organizing info sessions covering IM capabilities, best practices and guidelines.
  • Ensure business units are achieving business value from global instant messaging solutions
  • Gather learnings and insights from markets
  • Support markets with the development of businesses cases for IM programs and capabilities
  • Implement continuous improvement measures to instant messaging solutions run across business units;
  • Blend commerce/marketing opportunities appropriately & seamlessly into instant messaging journeys
  • Work collaboratively with the Manager of Instant Messaging Apps to coordinate and plan the activation of instant messaging solutions and IM program across business units and multiple markets
  • Working with deployment, hub and governance teams and act as the key contact point to pilot, enable and communicate on the new features, capabilities, programs and enhancements to cross functional teams and markets, to ensure capability adoption and value realisation.

Team: No direct team management responsibilities


  • Bachelor degree in relevant subject (Business Management, Marketing)
  • Have a proven track record of delivering projects on Social Media/Instant messaging platforms
  • Strong documentation skills
  • Strong project management skills
  • Must have good people skills and the ability to interact and communicate effectively, orally and in writing, across all levels
  • Experience with digital environment and related regulatory aspects (e.g. Instant messaging in particular)
  • Experience working successfully in a global, multicultural organization
  • Collaborative in nature: a team player who is experienced in developing very strong relationships with internal and external stakeholders, and can successfully work independently
  • Proven ability to work effectively across functions
  • Proven ability to build a strong partnership and trust with partners and management within an organization
  • Strong organization skills
  • Fluent written and spoken English

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