My client a large global financial services brand is looking for an experienced Marketing Executive on a initial 6 month contract basis. This will be Inside IR35 and based Virtual
The Commerce Marketing team's role is to drive organic spend growth through the development of new and compelling marketing programs and propositions. Reporting into the Manager, Commerce Marketing, this role presents a unique opportunity to help shape and implement marketing strategies in partnership with global markets that support our payments capabilities, driving awareness and usage that ultimately result in increased share of wallet.
Understand key industry trends and consumer needs and behaviours in commerce and identify ways for the business to drive or respond to these trends, through BIC marketing programs
Coordinate on marketing programs (including creative assets, campaign set up and execution support) with local markets / teams
Support in ideation and execution of test & learn programmes, agency creative briefings to drive spend growth objectives for existing CMs
Work with our creative / media agencies. Lead creative briefings, developments and content localisation to suit marketing program objectives
Work closely with the analytics team for campaign performance tracking & reporting to local markets. Use the learning's and quickly build these into next campaign for the purpose of execution.
Passionate about Digital Marketing, Payments and working across international markets
Proven track record of developing and delivering impactful marketing programmes across multiple channels
Previous experience in Marketing, proven through successful examples of execution. Must able to point to ability to manage multiple agencies, ensuring a focus on defined strategy and desired business outcomes.
Comfortable with Data / Analytics to infer and influence marketing decisions. Thoroughness in measuring campaign performance and identify opportunities
Strong relationship building skills and proven ability to engage and influence internal and external stakeholders & partners.
Comfortable presenting to and gaining buy in from senior stakeholders.
Ability to craft compelling presentations and business cases
Start-up mentality and passion for digital tends helpful! Must be comfortable working across global markets and cultures.
Excellent verbal and written communication skills, especially PowerPoint. Knowledge of Omniture/ Google Analytics is helpful.