Marketing Delivery Manager (Campaigns / Product / Omnichannel)

Location:
London
Job Type:
Contract
Industry:
Business Transformation
Job reference:
BBBH224098_1710329983
Posted:
about 1 month ago

Job Title: Marketing Delivery Manager

Client: FMCG

Location: London

Model of Work: Hybrid (2 days in the office / week)

Daily Rate Available: up to £470 Umbrella (dependant on experience)

Inside IR35 via Umbrella (options attached)

Contract duration: initial 6 months contract - further extensions are possible

Overview:

You will ensure that all strategies and projects developed by the Regional Hub are successfully planned, delivered and optimized omnichannel to deliver continuous consistent improvement in consumer outcomes and commercial performance.


You will be responsible for all deliveries of consumer programs / product launches / campaigns / BAU activities being deployed by the Regional Hub to ensure they are delivered on promise and on time. You will be working closely with OC Deployment/toolbox owner, regional team, the market acceleration team and the internal service providers to help plan and deliver Omni channel projects that are in line with global consumer strategy, market, and regional needs.


KEY RESPONSIBILITIES:
Guardian of the EU Regional Integrated Deployment Calendar incl. Portfolio, Campaigns, CX & Channel initiatives:
- Ensure standard naming convention across all initiatives is followed
- Integrate upcoming new initiatives that are in the pipeline
- Maintaince of initiatives timing in sync with Region & DSPOCS
- Collect & close potential gaps between Market vs Regional-Central calendar visibility
- Track calendar changes & highlight risks/opportunities vs Regional MWB

Run feasibility exercise in sync with Deployment Arm (DSPOCS, Central IT, Digital Activation…):
- EU Hub SPOC for feasibility cycles, supporting Head of Market Success at IPS Forum
- Build & Collection Project Deployment timings from Kick off to Hypercare
- Highlight Project Conditions & its timings (Toolbox readiness, scoping kit, asset availability, etc...)
- Map at a Market level potential risks & overlaps across initiatives from an execution & resources angle
- Ensure scope of initiatives in the cycle is in sync with Integrated Calendar
- Understand local vs centrally deployed initiatives

Build Project Deployment Timelines based on feasibility cycle outcome (confirmed projects):
- Milestones in alignment with Deployment Arm & Channel SME's
- Reflect building blocks as per Global Design & Strategy
- Assemble Feedback loop process in alignment with Region & Central DSPOC
- Include central team resources allocated to the project
- Onboard extended team on the retroplan & share all Deployment Artifacts needed
- Manager of the IPS Deviations within EU Hub (change of Scope/IMS vs plan) in alignment with DSPOC, IT & Digital Activation

In collaboration with the Head of Market Success, build the Deployment Approach and Orchestrate all Deployment elements needed to ensure an on time in full launch of Portfolio, CX & Campaign initiatives:
- Bring together Markets in scope & roll-out
- Map all deployment artifacts needed & follow-up on its availability (Toolbox readiness, scoping kit, asset availability, etc...)
- Highlight potential risks at deployment level
- Outline type of deployment (Project vs BAU, Local vs Central...) & Resources in scope/involved
- Define EU Hub R&R's and JTBD in agreement with DSPOC & Region

Owner of the Activation tracker that brings together Deployment progress of EU Priorities:
- Build tracking incl. all key building blocks for each initiative in alignment with Region, DSPOC & TB Entrepreneur
- Ensure tracker is in sync with Feedback loop process
- Guarantee that tracking elements are as streamlined as possible vs learning goals. Aim for 0 overlaps.
- Keep a "minimum" effort with "maximum" output mindset
- EU Hub extended team onboarding & SPOC for support and completeness

At deployment stage, and with the support of the Head of Market Success:
- Consolidate gaps & needs across Region
- Align with DSPOCS, Region & TB Entrepreneur for Gap closing
- Act as SPOC for DSPOC, Region & TB Entrepreur to solve bottom up bottlenecks & constraints appearing throughout execution
- Give consolidated view of Markets plans & Deployment progress

Build and Drive EU Regional Reporting & Insights for key intiatives across Portfolio, CX & Campaigns:
- Owner of the Monthly deployment healthcheck report (What's live, Progress of initiatives vs plan, risks...)
- Generate Adhoc reports for priority intiatives (bring together Markets in scope, activation plan, mechanics, communication, learnings & performance, recomendations & improvement opportunities) to fuel and influence future strategies & initiatives development

Experience Required
- Robust experience in activation and coordination of Omnichannel activations
- Demonstrable knowledge on Marketing with strong understanding of Campaign, Portfolio & CX deployment.
- Experience in measuring programs, campaigns & product launches effectiveness using data-driven metrics
- Detailed oriented with validated organizational and planning skills
- Solid project management skills excelling in connecting the dots with a 360 view
- Strong communication and presentation skills with excellent English verbal and written communication skills
- Excellent interpersonal and stakeholder management skills

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