Role Title: Head of Marketing
Duration: 12 Months
Location: London
Rate: £330 Per Day - Umbrella only
Would you like to join a global leader in consulting, technology services and digital transformation?
Our client is at the forefront of innovation to address the entire breadth of opportunities in the evolving world of cloud, digital and platforms.
Role purpose / summary
As Head of Marketing in the UK, your primary role will be to support the UK business in growing the frog market reach, working closely with the leadership team to create, build and advance client relationships, and build the frog brand. You will report into the interim Head of Marketing and work closely with UK Marketing Director and the extended marketing team to support the wider UK Marketing & Communication (M&C) priorities.
While this is a strategic role, it requires a hands-on approach and willingness to get involved in day-to-day delivery alongside the team.
In this role, you will demonstrate an acumen for high-impact thought leadership and driving joint success stories with clients and partners, both through frog owned channels, PR and industry events.
You will be responsible for developing the strategy to engage important client audiences at exclusive events and through strategic partnerships. This encompasses planning of major external marketing initiatives (like Cannes Lions and SXSW), facilitating executive network roundtable discussions, and aiding in the creation of significant target partnerships.
Additionally, your duties will involve enhancing our CRM database to implement effective nurturing campaigns and managing the marketing budget efficiently.
Your responsibilities include:
Strategy and budget ownership:
- Setting the UK marketing strategy, and aligning to UK business priorities, as well as Group and global plans
- Securing and managing budget
- Building relationships and managing a complex network of senior stakeholders
- Building trusted partnerships with colleagues and work collaboratively across our global, local and Group marketing teams
- Managing relationships with suppliers and agencies
Lead generation through events and partnerships:
- Driving a programme of owned and industry events, with a split focus between brand awareness and lead generation, in collaboration with the growth team
- Pushing forward a partnerships programme with key hyper-scalers, including Adobe and Salesforce
- Supporting delivery on key Invent events
All profiles will be reviewed against the required skills and experience. Due to the high number of applications we will only be able to respond to successful applicants in the first instance. We thank you for your interest and the time taken to apply!
