Digital Sales Director
Contract
London/Manchester/Bristol
Our client customers range from big household names, government departments and public service organisations right through to small businesses and new start-ups. We cover both the communications and IT services markets. Overall we're focused on four main product markets: Fixed Voice; Mobility; Fibre and connectivity; networked IT services provided over the biggest UK network in both fixed and mobile communications. We also provide network IT services to corporate and public sector organisations in the Republic of Ireland.
Our Wholesale business helps communications providers (CPs) and other organisations provide fixed or mobile phone services. Our ventures provide mass-market services like directory enquiries and payphones, and enterprise services.
Why this job matters
The Digital Sales Director will establish this sales channel within SME - setting the strategy, demanding brilliant sales performance, and driving the prioritisation of requirements across Enterprise, for the channel to maximise growth opportunities. This role will also create and embed a cultural shift - both within our organisation and with our customers - to facilitate the shift to digital that will enable us to deliver our bold growth plans.
Your accountabilities
Set the Digital Sales channel strategy for Enterprise - set a bold vision to deliver digital sales transformation, overcoming potential conflict with our more traditional channels
Gain buy-in from Enterprise CEO - this will become one of Enterprise's most transformational sales programmes, enabling significant cost saving as well as accessing revenue streams that have been closed to us.
Own the P&L for Digital Sales - working closely with Commercial and Finance, establish Digital as a new, separate sales channel (MTP, pay plan, targets), and drive brilliant sales performance (volume, channel share and shift to digital, journey C-Sat, automation %)
Define requirements & priorities for digital sales channel success
Decide priorities for marketing campaigns and segment targeting for the digital channel
Define and prioritise E2E digital journey requirements and improvements - working closely with Product, Propositions, and Customer Service, to define requirements for new & in life-enhancements.
Drive internal (culture & behaviour, incentivisation, capability, organisation) and external (customer behaviour and awareness) change that facilitates digital shift
Please forward CVs to Leigh Sproston - leighuk
