CRM Business Analyst

Manchester, Manchester, England
Job Type:
Business Transformation
Job reference:
about 1 month ago

CRM Business Analyst

Manchester - Working from Home

Experis are recruiting for a CRM Business Analyst for a unique government body on a long-term contract assignment.

The successful contractor will working on:

  • Mapping and analysing groups of external organisation stakeholders (customers).
  • Identify strategic outcomes, user and business needs, identify related benefits, build business cases,
  • Defining high level functional/non-functional requirements and evaluate CRM tools and solutions, make recommendations about new tools,
  • Work closely with data strategy and governance strand, identify critical dependencies relating to data strategy work and master data management.
  • Process mapping and automation.

Essential qualifications

  • Experience of collaborating with internal organisation stakeholders at all levels with conflicting priorities/needs to identify strategic goals and outcomes for design of a new service/product
  • Experience of mapping customer (stakeholder) relationship management needs and translating into high level requirements from both a user needs and strategic business perspective in a NON-SALES environment
  • Experience of presenting complex concepts and recommendations to senior business stakeholders and governance groups in user-friendly language
  • Ability to undertake gap analysis and recommendations on 'as is' and 'to be' states
  • Experience of drafting business cases including cost and options analysis
  • Experience of working with multiple internal organisation stakeholder groups to map impacts and benefits and identifying specific measures and mechanisms by which benefits can be measured
  • Experience of using M365 technology to deliver business solutions supporting effective external stakeholder relationship management
  • Knowledge of CRM enterprise tools and experience of testing the market for appropriate CRM tools to fit business needs
  • Experience of supporting business teams in defining and implementing appropriate governance to enable effective external stakeholder relationship management organization-wide
  • Knowledge and understanding of GDPR in context of information governance of processing, storage and retention of personal data of both employees and external stakeholders
  • Ability to work with a range of internal stakeholders at all levels where the majority will not be technically expert
  • Ability to work with stakeholders bringing consensus on requirements where there are conflicting views
  • Ability to work as part of a multi-disciplinary team using agile delivery approaches including other 3rd party suppliers and contractors

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