Role: Google Tag Manager
Contract - 4 Months
Start Date: September
Location: Reading
Inside IR35
Key Skill/Experience Required:
The primary requirements are to service digital analytics implementation projects and programs of work including, but not limited to:
* Discovery type phases of work to understand current analytics architectures and their resulting data quality
* Specification work to translate business KPIs and metrics into data layer specifications to inform development and tag management activities
* Implementation of digital analytics using a tag manager and configuration of digital analytics software
* Implementation of third party tagging including, digital experience platforms, voice of customer solutions, experimentation platforms and media tags
* Rigorous quality assurance of implementations pre and post-deployment to ensure tracking meets data quality standards
* Implementation of consent management platforms to ensure our compliance with cookie and privacy legislation alongside ethical data collection
* Liaison with analysts to respond to and assist with queries relating to data collection
* Collaboration with experimentation and data engineers on wider projects, maximising the data opportunity for our brands and their campaigns
* Support the internal development of best practice around data collection through contributing to ways of working and technical innovations to augment our data collection offering
Accountabilities:
* Using Observepoint to assist in Auditing tag management and analytics implementations to identify strengths and weaknesses and recommend prioritised improvements
* Writing data layer specifications that will ensure accurate data collection and best practice surfacing of data in analytics tools or usability in activation scenarios and downstream data sets
* Fluent with native Google Tag Manager tags, triggers and variables including User ID setup
* Fluent with implementing SDKs via Tag Managers
* Competence in JavaScript and jQuery to address complex data collection challenges where appropriate
* Ability to configure web analytics software to specification and ensure accurate and consistent data processing and presentation
* Ability to employ factorisation techniques within a tag manager to manage complex implementations and optimise maintenance and performance
* Strong debugging skills using a range of debugging tools to ensure data quality pre and post deployment or to investigate data issues
* Liaison with analysts, experimentation and data engineers to collaborate on projects and draw upon their skills
* Be an evangelist for the data quality standard and help make data collection a centre of excellence
Mandatory Technical skills:
Configuration of Tag management solutions (GTM / DTM /Tealium)
ReportingTool: Reportbuilder, Webtrack or other
Experience with Google Analytics, GA4
Knowledge of general Web best practices in SEM, SEO, and UX
If you feel you have the relevant experience and skills required, please do not hesitate to apply now!
