Named one of the UK's Top Employers of 2016 we are seeking a Web Content Manager. This is an excellent opportunity to join a global Healthcare Company which is number one in its market. This is a growth area with new product launches and we offer excellent opportunities for progression both locally and globally.
- Manage and develop web content for the company's brand websites and email using Sitecore range of web/customer experience products.
- Work with marketing automation to support brand campaigns
- Updating, editing and proofing website content. Help develop content for different audiences and platforms/channels based on positioning, key messages and brand strategy
- Work with external/brand Design Specialists and assets to ensure a high level of website user experience and consistency.
- Support Search Engine Optimization by keyword analysis and integration.
- Analyse and report on content usage through website analytics. Carry out regular quality assurance checks of website content.
- Work cross functional Team (Communications Team: Internal & External - Medical, , Regulatory, Pharmacovigilance and Compliance, IS Team: for technology input and support
- Integrate channel activity with CRM and understanding of adoption conversion
- Align closed loop product marketing detailing/edetailing into the crm platform. Experience with closed loop marketing tools an advantage
- Demonstrable experience in Content Management Tools: Working knowledge of Content Management System (CMS - Sitecore.)
- Design Skills: The ability to create pages using CSS, HTML, HTML5.
- SEO: The ability to conduct keyword analysis and integrate keywords into copy while holding to brand standards.
- Use of graphic design software such as Adobe Creative Suite.
- Experience of using EMS Digital Asset Management (DAM)
- Preferably Level 1 & Level 2 Sitecore Certification
- Preferably CIM Marketing / Digital
- Company Bonus
- 25 days Annual leave + Bank Holidays
- Private Medical Insurance
- Private Dental Cover
- Life Assurance
- Critical Illness Cover
- Child Care Vouchers