SENIOR RESEARCHER: (QUALITATIVE, QUANTITATIVE)

  • Location:

    London, England

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    £400 - £500 per day

  • Job ref:

    BBBH99295_1555410189

  • Published:

    8 days ago

  • Duration:

    9 Months

  • Start date:

    ASAP

  • Client:

    Marks and Spencer

SENIOR RESEARCHER: (QUALITATIVE, QUANTITATIVE) - London - £400-£500

SENIOR RESEARCHER: (QUALITATIVE, QUANTITATIVE) - London - £400-£500

The work location is in Paddington, LONDON and is a 6 - 9 Months contract.

Pay rate is between £400 - £500 PD.

The role is working for a well established, multi-national retailer and specialises in clothing, home and luxury product.

Key skills

  • Consultative skills with the ability to discuss high level business problems and questions and translate into a research approach and ability to ensure that this shapes company strategy
  • Substantial experience in customer insight, qual and quant market research - preferably agency side
  • Extensive experience of interpretation and application of insight - confident with shaping and using internal analytical output as well as bespoke research output
  • Experience of using, interpreting and integrating market data such as Kantar, Nielsen, GfK etc
  • Clear demonstration of strong storytelling skills (both written and spoken) to maximise engagement and clarity
  • Able to demonstrate innovation in approach and application
  • Practical experience with a wide array of new product, brand, communication and customer satisfaction and shopper methodologies
  • Ensure research / insight plans are aligned with business objectives to facilitate strategy development and delivery
  • Comfortable working in a fast-paced, dynamic retail environment

Key accountabilities and measures

  • Confident with a full spectrum of research methodologies, comfortable in the advanced application and delivery of both qualitative and quantitative research techniques
  • Familiar and comfortable with combining advanced analytics tools with research to generate deeper quantitative insights (e.g. drivers analysis, conjoint, max diff, segmentation, correlations and regression, TURF etc…)
  • Familiar and comfortable with using creative qualitative methodologies or projective techniques as relevant to business questions, to generate deeper qualitative insights
  • Work hand in hand with Analytical and Data Science colleagues, and with additional data sources in combination with primary research to provide a holistic, single view of the customer understanding their attitudes and behaviour.
  • Translate insight and analysis into clear, action-orientated commercial planning
  • Proactively provide both insight and foresight and work with the business to develop the most appropriate actions for commercial success
  • Design and deliver end-to-end appropriate, integrated insight solutions that help define the customer strategy
  • Manage multiple research projects to tight deadlines ensuring on time, world class insight.
  • Review market data sources to ensure all continuous and ad hoc data sources are timely, robust, accurate, insightful and tailored to the needs of the business
  • Challenge agencies to be progressive in the approaches the employ, findings they deliver and their visualisation of insight
  • Working with other teams and their sources of insight across business - such as .com, store planning and merchandising to gain a fuller picture

If you are relevant or interested don't delay, contact me on 0161 924 3626

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