Senior Manager - Global Digital Marketing

  • Location:

    City of London, London

  • Sector:

    IT

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Job ref:

    BBBH103162_1561462235

  • Published:

    22 days ago

  • Client:

    Undisclosed Company

Head of Digital / Senior Manager, Digital Marketing - Canary Wharf - Competitive Salary + Excellent benefits

An excellent opportunity has arisen for an experienced, results orientated Digital Marketing Manager to drive the high-growth B2B marketing strategy of an international news organisation.

With a heavy focus on demand generation, the Senior Manager will create and implement high-impact digital campaigns and utilise their extensive expertise in marketing automation to nurture leads through the funnel.

With one direct report, the Senior Manager will take full ownership of all digital channels and platforms and will also be responsible for a variety of success metrics related to best practices in online and social marketing.

The scope and impact of this role is truly global. The position requires a highly analytical thinker with a deep understanding of digital marketing techniques. Strong marketing leadership, as well as the ability to operate within an international organisation with nuanced marketing requirements, are critical to success.

The role:

  • Set a global digital marketing strategy and execute on lead generation campaigns; nurture prospects through the marketing funnel in key geographies to deliver superior results for engagement and conversion
  • Lead digital outreach as part of product launches and go-to-market activities
  • Work closely with the Senior Manager, Content Marketing providing insights and results driven recommendations on the content strategy as aligned with the buyer journey
  • Develop the organisations websites, as well as campaign landing pages; taking an analytical approach to best leverage these properties to engage new customers
  • Monitor keyword trends in search engines such as Google, Yandex & Baidu in order to maximize SEO and increase quality traffic
  • Own the direct marketing e-mail function and our Eloqua marketing platform, maintaining and updating prospect and client databases while reporting on results
  • Oversee aggressive growth, engagement and lead generation targets for all online and social media channels
  • Plan and executive paid digital marketing campaigns, including paid search, social media, as well as display ads
  • Manage, execute and report on ROI of projects against an allocated marketing budget
  • Manage a direct report to assist with all aspects of digital marketing, including email design & deployment, database management and reporting
  • Represent the marketing team in a range of cross-BU initiatives, including partnering with the Product Department

Required Skills:

  • Ability to "self-start" and "lead from within" by enlisting the support of colleagues at all levels of the organisation, seeing projects through from start to completion, and socialising results and requirements across the business
  • Creative approach to marketing; the ability to think beyond today's trends to effectively market our suite of products to a new customer base
  • Commitment to consistent practice of "test and learn" and continuous improvement while leveraging emergent trends
  • Strong knowledge of best practices in B2B lead generation across the full range of digital marketing channels, including content marketing, affiliate partnerships, email, social media, virtual events/webinars, pay-for-performance ads, SEO and SEM
  • Superior organisational, written, oral, project management and quantitative skills
  • Comfort with working in a complex and dynamic environment, juggling multiple priorities, interacting with people at all levels of the organisation and across multiple functions
  • Ability to lead direct reports to ensure they deliver superior results while developing their skills and autonomy

For more information on this position and to be considered for the role, please apply for the position and somebody will be in touch to discuss the next steps.

Head of Digital / Senior Manager, Digital Marketing - Canary Wharf - Competitive Salary + Excellent benefits

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