Senior CRM Data Strategy Analyst

  • Location

    Leeds, W. Yorkshire, Yorkshire and the Humber, England

  • Sector:


  • Job type:


  • Salary:

    Up to £0.00 per day

  • Contact:

    Thomas Hunt

  • Contact email:

  • Job ref:


  • Published:

    11 months ago

  • Duration:

    3 Months

  • Expiry date:


Job Title: Senior CRM Data Strategy
Start Date: ASAP
Location: Leeds
Duration: 3 Months

Would you like to work in a workplace that inspires amazing people to create brilliant customer experiences? Our client is a leading Betting & Gaming company; home to brilliant digital minds and innovation.
Job Description
· Utilise CRM tools available (Unica and SQL developer) to build out accurate and measurable
· data selections for both real time, batch and customer journey program communications across a range of channels.
· Review and implement commercial briefs, engaging with the stakeholders to understand how the campaigns to feed into plans and support the wider CRM areas of focus
· Work closely with Commercial and Insight teams to review CRM performance and continuously refine our activity.
· Proactively seeking out and nurturing relationships with key stakeholders to understand their objectives and how CRM can best support them to achieve their goals.
· Keeping abreast of new tech, data science models and product features and planning how they can be ingested into CRM.
· Adhere to our quality control processes to ensure accurate and efficient delivery of data

Key Skills
· Experience working within a B2C data driven marketing role.
· Strong background in SQL and Database queries
· Experience of CRM within an online or ecommerce environment.
· Experience of CRM tools (Unica/ Alterian / SAS / Acoustic etc)
· Knowledge and experience in A/B testing
· Proven track record of turning data insight into actionable recommendations
· Marketing or Math's degree.
· Analytically minded with a keen eye for detail and accuracy.
· Strong communication skills.
· Outgoing and friendly, able to deal with a diverse range of personalities and opinions.
· Commercially aware with the confidence to feedback your insight and ideas to senior company members