Senior Category Communications Manager - LONDON - £250-£300

  • Location:

    City of London, London

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    £250 - £300 per day

  • Job ref:

    BBBH109629_1567178403

  • Published:

    21 days ago

  • Duration:

    4 months

  • Start date:

    ASAP

Senior Category Communications Manager - LONDON - £250-£300 - 4-5 months

Senior Category Communications Manager - LONDON - £250-£300 - 4-5 months

The work location is in Paddington, LONDON and is a 4-5 months contract.

The pay rate on offer is between £250 - £300 per day.

The role is working for a well established, multi-national retailer and specialises in clothing, home and luxury product.

Key accountabilities of the role include:

  • Develop the CRM strategy for a cross section of business units within Clothing & Home, this will include:

First Senior Category Comms Role - Womenswear, Kidswear, Home, Furniture & Beauty, Dotcom Growth, VICs (Birthday, Value Playback, Value Booster, At Risk) and Innovation & Tech.

Second Senior Category Comms Role - Revenue Planning & Trade, Seasonal Campaigns, Lingerie, Menswear, Friends and Family, TMO's, and Bonus Offers.

You will support the team to drive growth with our "grow", and "encore customer" within these category areas.

  • Advance the teams omi channel approach within outline areas of responsibilities as above, ensuring all category campaigns are customer first, and really driving towards a joint loyalty journey. This will include email, DM, SMS, ecrobo, and social channels where appropriate. (Where applicable develop bespoke category comm for each area).
  • Responsible for managing agreed markdown or campaign budget (in collaboration with the operation manager), ensuring each campaign drives incremental sales and drives clear customer benefit against core KPI's (e.g. engagement rates, net promotor score etc). Together with the BU agreed KPI's and revenue targets.
  • Form strong relationships with our delivery partners (Planning inc, Starcount, Salesforce, and TMW).
  • Form a power of 2 relationship with the analytics and evaluation team, ensuring all campaigns are briefed for post campaign analysis, and we are starting to embed a test and learn approach for all campaigns.
  • Support the whole team to drive cultural change across the company, embed and embrace new agile ways of working, test and learn, fail fast / learn quickly, and 360 degree feedback approach.
  • Ensure all campaigns are performing against key performance metrics, traffic, revenue, incremental sales, ROI, CRT's, open rates, opt outs and sparks promoter score.
  • Introduce key trends from loyalty outside the retail industry and share with the team where appropriate.

Key measures & KPIs

  • Overall sparks penetration in C&H
  • Campaign metrics; click through rates, open rates, opts outs, to all be in line with best practice targets.
  • Incremental sales delivered to C&H through CRM channels (as a result of increased frequency of target customer groups)
  • Traffic and gross revenue delivered for C&H .com through CRM channels


Key skills

  • Advanced Loyalty & CRM experience.
  • Attention to detail
  • Agency management
  • Campaign planning
  • Stakeholder engagement
  • Creative execution
  • High degree of commerciality / revenue understanding.
  • Influencing & negotiation skills
  • Analytical mind-set
  • Innovative and inquisitive is desirable
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