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Public and Media Relations Executive

Expired
  • Salary: £30000 - £34000 per annum + +benefits
  • Job type: Permanent
  • Location: London
  • Sector: Other
  • Date posted: 20/03/2017
  • Job reference: J362586A

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Role Name

Public and Media Relations Executive

Reporting To

Senior Public and Media Relations Manager

Direct Reports

N/A

Competency Level

Executive

Overall Job Purpose

To support the public and media relations manager to drive awareness and reputation of the organisation through the execution of effective PR strategies that engage and enhance our customer base and encourage customers to take action; that promote the Money Advice Service to external stakeholders and partner organisations and have cut through in the national, regional, consumer and trade media.

Key Accountabilities

  • Working with the Senior Public and Media relations manager to implement integrated media relations and PR strategies which meet the business objectives
  • Delivering media relations activities for the organisation
  • Developing and maintaining strong media relationships across consumer, corporate and trade journalists
  • Briefing the chief executive and directors on media strategy, day-to-day media issues, and preparing them for media interviews
  • Promoting the organisation's corporate achievements in the media
  • Raising awareness of the Service and disseminating its advice through consumer PR
  • Using real life examples to show the impact of the Service in helping people manage their money
  • Working across the organisation to ensure PR is fully integrated with all consumer, partner and corporate activity
  • Flexibility to pick up adhoc activity where required - for example third party comments
  • Ensure corporate and consumer PR activities are amplified through social media and digital channels
  • Managing news updates for the financial capability Twitter feeds.
  • Recommending new forms of PR communication that are innovative and effective and to build strong relationships with the media such as LinkedIn
  • Researching and writing press releases, Q&As, and statements and preparing all forms of PR communication to agreed approvals processes and handle sell in to media where appropriate
  • Establishing and maintaining media monitoring systems to ensure all daily, weekly and monthly publications are read and any opportunities are maximised/appropriate recommendations made
  • Providing press office out of hours roster cover

Essential Requirements

  • Account manager level or in-house equivalent
  • Strong media relations and PR capabilities learned through management of multiple and complex consumer and corporate PR campaigns
  • Strong PR agency experience
  • Proactive and robust, able to anticipate business requirements and media responses
  • Experience of operating in a complex corporate organisation, subject to significant public scrutiny
  • Experience of working in cross-functional teams on integrated campaigns involving public affairs and social media
  • First class written communication skills, with strong ability to write press releases, media responses, blog posts and by-lined articles
  • Resilience, and ability to provide rapid and robust responses to external comments or policy developments
  • Ability to gather and use case studies to demonstrate impact
  • Excellent interpersonal skills and the ability to influence internal and external stakeholders
  • Experience of working closely and briefing chief executives and senior leaders on a day-to-day basis
  • Broad-based knowledge of working with the media, either in-house or agency
  • Understanding of the financial services environment
  • A strong network of print, broadcast and online contacts.
  • Able both to lead and to get stuck in on the detail of projects, capable of balancing and prioritising multiple projects
  • Strong organisational skills/ability able to meet both specific and unexpected deadlines
  • Able to work on own initiative as well as part of a team
  • Proven attention to detail
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