PPC Strategist

  • Location

    City of London, London

  • Sector:

    IT

  • Job type:

    Permanent

  • Salary:

    £30000 - £40000 per annum

  • Contact:

    Leah Lamonby

  • Contact email:

    Leah.Lamonby@experis.co.uk

  • Job ref:

    BBBH101489_1554970455

  • Published:

    3 months ago

  • Expiry date:

    2019-05-11

  • Start date:

    ASAP

PPC Strategist

Location: London

We are actively looking to secure a PPC Strategist to join Experis as one of our expert consultants, delivering services to our clients.

Experis Consultancy is a Global entity with a well-established team with over 1000 consultants on assignment across 20 clients globally. Our UK operation is growing and has very aggressive plans for expansion over the coming years. We form part of the Manpower group of companies that turn over $20 billion a year collectively.

Experis UK have partnerships with major clients across the UK spanning multiple industries; our approach is a very personal one, with both our clients and our own employees. We are passionate about training, technology and career development.

Primary Objective:

The Paid Search Strategist supports all aspects of paid search from strategy development, implementation, optimisation, reporting and analysis. The ideal candidate is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities. The candidate should have at least 3+ years of hands-on experience in online marketing with a heavy focus on paid search management across multiple channels. This individual should possess a great depth of tactical knowledge in paid search services.

Key Responsibilities:

  • Research and strategise paid search campaign plans for our clients.
  • Manage accounts to ensure all project deliverable deadlines are met.
  • Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.
  • Analyse and report on Pay per Click campaign results and present to client by documented report and presentations as necessary.
  • Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.
  • Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.

Qualifications, Experience Knowledge and Skills:

  • Minimum 3 years of working experience in paid search operations with an understanding of web analytics.
  • Current experience managing spend of at least 10k a month
  • Experienced with paid search keyword research, campaign construction, daily optimisation, test plan construction, and in-depth analysis is required.
  • Experienced in creating and presenting campaign reports including ROI, conversion rates,
  • Advanced proficiency in Microsoft Office applications (Microsoft Excel, and other Paid Search, Web Analytics applications).
  • 2 to 4 years of Customer Service or Account Management

Skills and Education:

  • Demonstrated success as an PPC trafficker and operations leader
  • Google AdWords certification within the last year
  • Strong understanding of online advertising platforms
  • Proficient with database driven web analytics and comfortable crunching numbers
  • Effective written and verbal communicator with influencing skills.
  • Client facing and service oriented
  • Ability to collaborate cross-functionally to execute product strategy.
  • 4 year degree in Business, Marketing or Communications preferred.

If you have the required skills please submit your profile in the first instance