Omni-Channel Journey Manager

  • Location

    Feltham, London

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    Negotiable

  • Contact:

    Karen Mou

  • Contact email:

    Karen.Mou@experis.co.uk

  • Job ref:

    BBBH119521_1582729558

  • Published:

    3 months ago

  • Duration:

    12 Months

  • Expiry date:

    2020-03-27

  • Start date:

    ASAP

  • Client:

    #

Omni-Channel Journey Manager

Location - Feltham

Travel required - No

Duration of assignment - Till January 2021 (Maternity cover)

Work hours/per week/per day - 40 hours/week

My client is seeking an Omni Channel journey manager for an opportunity to shape, influence, and create digital experiences across all channels that build their digital brand and accelerate their business.

As part of the Omni-Channel team you will help to lead and influence the customer journeys and experiences we create across touchpoints, working with stakeholders from Global through to country to develop the right messaging for the right audience at the right time.

Role & Responsibilities

  • Drive the always-on optimisation of your omni-channel journey by leveraging digital specialist and country inputs
  • Be a regional expert on delivering connected & engaging experiences across the client's marketing channels
  • Define, create and respond to foundational always-on audience journeys that deliver desired and useful experiences across all relevant marketing channels (paid, owned, earned)
  • Leverage reporting and analytics to understand, measure and optimise Omni-Channel journey impact
  • Be accountable for key journey KPIs to help meet regional business goals
  • Leverage automation tools and expertise, proactive personalisation, data driven targeting/retargeting and predictive analytics to streamline the decision journey to efficiently move audiences through the buying process
  • Partner with countries to deliver relevant customer journeys and best practices
  • Work with content teams to develop digital-first content that guides the audience through the buying process
  • Define and create interaction opportunities within the journey that encourage audience engagement and active participation
  • Continuously identify new opportunities to deepen audience engagement

Must have skills:

  • Proven ability to lead cross functionally - in a highly matrixed and entrepreneurial environment
  • Proven communication and organisational skills
  • Experience in managing multiple projects in a fast-paced, deadline-driven environment
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • Strong and demonstrable experience with empathising with customers through interviews to understand needs & incorporating their feedback into marketing campaigns
  • Few years of marketing experience
  • Deep process expertise in marketing online channel and cross channel integration
  • Proven experience in design thinking and empathising with the customer