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Marketing Manager

  • Salary: £325 - £350 per day
  • Job type: Contract
  • Location: South West London, London
  • Sector: Other
  • Date posted: 19/02/2018
  • Job reference: J381880A

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My client is a ~household name" media company based in south west London. They are currently seeking a Marketing Manager to join their customer communications team on a 6 month contract. You should ideally be immediately available or on a maximum of 2 weeks' notice.

The Customer Communications Team is responsible for creating customer centric, personalised, 1-2-1 contact strategies, customer experiences, campaigns and communications.

In this role you will be responsible for delivering exceptional customer communications. You will be working on the Adobe Campaign programme. You'll exploit Adobe Campaign capability to deliver comms that are personalised, Omni-channel, behaviour based, triggered, relevant and timely. You'll predominately communicate using Email, Direct Mail, App notifications and SMS across each of our customer life stages.

This wide-ranging role means you might be welcoming new customers, educating on our products, helping them find out about great new services, find the latest content or you might be trying to retain customers who want to leave or reinstate customers who left in the last 12 months.

You will need to constantly challenge yourself to produce comms that are innovative, inspirational, exciting and drive positive customer response and action.

You'll also need to ensure that all activity is robustly tracked and analysed and performance shared with a view to continuous optimisation.

We are looking for candidates that can deliver B2C personalised campaigns predominantly on email. It would be beneficial if you have some experience in taking existing campaigns and developing and optimising a multichannel customer journey.

Key Responsibilities

  • Planning and delivering optimum communications plans based on customer insight
  • Deliver ~Best in class", inspirational creative
  • Writing insightful briefs for new creative and creative development
  • Managing test plans ensuring we are always striving to drive improvement to our comms
  • Internal and external stakeholder management (brand, product teams, legal, creative agencies) to ensure creative is approved and launched in a timely manner
  • Create and maintain clear reporting to provide insight and recommendations for comms improvements
  • Developing customer research briefs
  • Supporting Controller with developing quarterly plans

Required Skills

  • Education to degree level or highly relevant compensating work experience
  • Experience of using Adobe campaign or similar
  • Passionate and knowledgeable in CRM
  • Email contact strategy development and execution experience
  • Sharp eye for creative and copy
  • Good planning and organisation, and able to manage multiple projects
  • Experience planning & evaluating campaign performance
  • Previous experience working with Creative Agencies and writing briefs
  • Confident at building relationships and communicating to different stakeholders
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