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Marketing Manager - Automation - Eloqua

Expired
  • Salary: Negotiable
  • Job type: Permanent
  • Location: London
  • Sector: Other
  • Date posted: 29/08/2017
  • Job reference: J367567A

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Information about the role

An amazing opportunity has arisen for a Marketing Manger to join the world's largest news organisation based in Canary Wharf, London. You will have the opportunity to lead the global email strategy and take ownership of the marketing automation programs. This is an expanding team but still relatively small which will give you the opportunity to have a lot of influence over the campaigns. You will create and implement high impact email campaigns, and utilise their expertise in Eloqua marketing automation to nurture leads through the funnel. This is an excellent opportunity for you to develop your career in an incredibly well known, market leading organisation.

Main Responsibilities

  • Drive the global email strategy and execute demand generation, lead nurture and customer retention marketing campaigns.
  • Develop a high volume of email campaigns - lead generation, welcome, nurturing, newsletters, up-sell, cross-sell and event promotion.
  • Manage all aspects of the Eloqua marketing platform including email/landing page development, testing & optimisation, lead scoring, database management and reporting & analysis.
  • Conduct data segmentation to build targeted email programs across the funnel.
  • Manage all data integration and marketing technology initiatives.
  • Champion the best practices and data governance for the marketing automation platform.
  • Analyse performance metrics and develop campaign, content and workflow recommendations.

About You

Essential

  • Experience of email marketing campaigns and data management, ideally within the media/publishing industry.
  • Experience with CRM and marketing automations tools such as Eloqua and Marketo
  • Knowledge of HTML, Photoshop, Excel and CRM (preferably Salesforce)
  • Good written, oral, project management and quantitative skills

This unique position is paying a generous salary alongside an attractive benefit scheme.

For more information about the role please call Daniel Quinn on 0161 924 1409 or email