Marketing Manager

  • Location

    West London, London

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    £200 - £270 per day

  • Contact:

    Rachel Eccles

  • Contact email:

    rachel.eccles@experis.co.uk

  • Job ref:

    BBBH94464_1547126699

  • Published:

    5 months ago

  • Duration:

    3-6 months

  • Expiry date:

    2019-02-09

  • Start date:

    ASAP

Role: Marketing Manager
Start Date: ASAP
Duration: 3-6 months
Location: Osterley

Fancy working with the Europe's leading Entertainment Company? We are looking for a Marketing Manager to join our team in West London.

The client is a large entertainment organisation; they excite and inspire customers with leading innovations and technologies in the entertainment industry. They strive to be the best for customers and the people working for them. They are always looking for ways to improve. That spirit has made us what we are today, and it will drive us to become what we want to be tomorrow.

Role:

This is an exciting new role, reporting into the Marketing Controller. The Marketing Manager will be responsible for developing and delivering world class Loyalty communications for our customers. This is a broad role which will require detailed planning skills to ensure flawless delivery. Responsible for all customer communications and managing the welcome programme and sending a timely reminder to customers of a reward they have yet to redeem. All communications will inspire our customers and let them know we them. A laser eye, and great attention to detail will be required to make sure all tailored communications are delivered to the right customer at the right time.

Main Responsibilities:

  • Flawless execution of all through the line customer loyalty communications, primarily email and social, but will also include direct mail, digital, PPC and many more channels
  • Work with the Loyalty Marketing Controller to develop customer communications plans, including targeting, messaging, channels and frequency
  • Responsible for the delivery of all customer facing elements of the loyalty programme
  • Work with internal and external teams to ensure all creative assets are delivered on time
  • Managing project plans to get stakeholder sign off on comms and meet all execution timings
  • Manage campaigns from end to end, from brief to sign off and execution
  • Manage costs in line with budgets, raise DOs
  • Monitor agency costs, make sure they are competitive and challenge where appropriate
  • Liaise with any external suppliers to ensure messages are delivered to specification, e.g. emails render correctly on all devices
  • Monitor and report back on campaign performance, devise and implement test and learn plans to drive improvement in loyalty metrics
  • Monitor benchmark competitor companies and bring in fresh ideas

Candidate Specification

  • Self-starter who is proactive in driving projects forward
  • Experience of delivering highly tailored and targeted customer communications
  • Excellent project management skills
  • Strong organisational skills with the ability to deliver a high volume of quality work, juggling multiple and concurrent tasks and hitting tight deadlines
  • Commercial awareness, able to monitor and manage budgets
  • Analytically capable, able to take data analysis, and derive insight to improve future campaign performance
  • Experience of working with the operational teams in the business
  • Highly collaborative approach and good relationship builder
  • Willingness to take ownership and responsibility. Ability to work alone as well as team work
  • Ability to work in a fast paced and changing environment
  • Strong attention to detail
  • Excellent communicator
  • Evidence of a drive for self-improvement and career progression
  • Marketing, technical or business degree preferred but not mandatory

Please submit CVs in the first instance