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Marketing Data Analyst

  • Salary: £180 - £200 per day
  • Job type: Contract
  • Location: London
  • Sector: IT
  • Date posted: 01/11/2016
  • Job reference: J356365A
This vacancy has now expired.

Marketing Analyst / Data Analyst - MS Office suite, Access, Excel, SQL, SSMS

Our client is looking for a Marketing Data Analyst to join their South East London based team. This is a contract role that has a 3 month duration.

Job Purpose:

This is a hands-on business-focused analytical role, supporting direct marketing processes.

To provide data and analysis support for direct marketing activity

To support the ongoing marketing systems integration project

Main responsibilities of the Role:

Manage data from multiple sources to deliver campaign data lists

Work with the marketing team to measure and improve campaign targeting effectiveness

Work with sales and marketing managers to identify, scope and structure potential analysis projects to deliver commercial benefits

Deliver descriptive and predictive analyses of customer, product, transaction and usage data to support sales and marketing functions (plus other stakeholders within the business)

Work with the Marketing Data team and the Business Systems teams to ensure that analysis outputs are available to drive sales and marketing activity

Review external data sources to assess likely business value

Contribute to the development of marketing data systems and analysis tools, including requirements specification and testing

Contribute to cross-functional projects that require (or impact upon) marketing analysis, as directed by the Marketing Analytics Manager

Other Duties:

As directed by the Marketing Analytics Manager and/or Campaign Data Analyst

Essential Skills and Experience:

Highly numerate

Enquiring, investigative mindset

Consultative, collaborative approach

Strong understanding of relational database structures

Understanding of data handling principles

Ability to explain complex techniques and results to non-specialists

Broad understanding of the Data Protection Act and related legislation and regulation -


Statistical and mathematical modelling and analysis - DESIRABLE


Good degree with high mathematical content (maths, stats, econometrics etc)

General Experience:

Data manipulation and analysis of data sets drawn from multiple sources

Desirable Experience:

B2B experience

Publishing and/or legal sector

Previous exposure to direct marketing operations (highly desirable)

Experience and understanding of:

targeting models

segmentation modelling

marketing campaign analysis

Technical Skills and Applications:

MS Office suite (esp. Access & Excel)

MS SQL Server (SSMS)

Campaign management applications (e.g. Apteco FastStats, Eloqua…)

Statistical modelling software (e.g. R, SAS)

Suitable candidates should submit their CV in the first instance

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