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Marketing Automation Manager

Expired
  • Salary: Negotiable
  • Job type: Contract
  • Location: London
  • Sector: IT
  • Date posted: 04/09/2017
  • Job reference: J373509A

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Marketing Automation Manager

London

1 Month Initially + Scope

£350p/d

Reuters News Agency is seeking an experienced Marketing Automation Manager to build HTML templates, data segments and marketing automation programs in Eloqua, specifically lead nurture programs. Must be an advanced Eloqua user with complete technical knowledge of the platform.

Responsibilities:

  • Build comprehensive lead nurture campaigns and other marketing automation programs.
  • HTML coding, editing and re-structuring existing templates.
  • Data uploads, field mapping and segmentation.
  • Optimization and management of the lead scoring model.
  • Building dynamic content into newsletters
  • Building and implementing landing pages and blind forms.
  • Manage existing email program - from build to execution.

Essential Skills:

  • Must be an advanced Eloqua user with complete technical knowledge of the platform.
  • An expert in marketing automation platforms and data management.
  • Excellent knowledge of HTML, Photoshop, Excel and CRM (preferably Salesforce)
  • Excellent organizational skills and strong attention to detail.
  • Superior written, oral, project management and quantitative skills.
  • Comfort with working in a complex and dynamic environment, juggling multiple priorities, interacting with people at all levels of the organization and across multiple functions.
  • Driven approach to marketing; the ability to think beyond today's trends to effectively market our suite of products to a new customer base.
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