Accessibility Links

Marketing Analyst - PPC Lead

  • Salary: £360 per day
  • Job type: Contract
  • Location: London
  • Sector: Other
  • Date posted: 23/05/2017
  • Job reference: J365629A
This vacancy has now expired.

Marketing Analyst - PPC Lead
Location: London
Start Date: Immediate
Duration: 6 Months

As a PPC Lead, you will be reporting to the Search Manager and will be responsible for developing the paid search activity for the business, working in partnership with external agencies and key suppliers. This role will sit within the fast paced and forever growing digital marketing department, dealing with high scale and high spending digital campaigns. You will handle the day-to-day management of paid search campaigns, and ensure that all accounts are utilising the latest techniques and strategies to ensure they stay ahead of their competitors.


The ideal candidate will need to have strong experience working with Paid Search Advertising running high spending digital campaigns. You will need to have great working knowledge of Adwords, Google Analytics and Microsoft Excel.

Strategy

  • Management and operational ownership of a roster of PPC accounts
  • Making strategic recommendations on improving performance
  • Management of testing strategies and plans
  • Presenting strategic approaches to campaigns
  • Account reviews identifying opportunities
  • Planning & forecasting

Operational

  • Key agency contact via email, phone calls and meetings
  • Creation of internal reports and stake-holder facing meetings
  • Ad copy and landing page creation & testing
  • Campaign builds and restructures
  • Keyword research
  • Manage display - Programmatic & GDN

Experience

  • 5+ years experience working in a biddable media environment, managing large-scale, international, results-driven projects with high budgets.
  • 5+ Hands on Adwords experience.
  • Robust numerical and data analysis skills.
  • Demonstrable passion for all things digital.
  • Attention to detail.

Similar jobs
View more similar jobs