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Marketing Analyst

Expired
  • Salary: £160 - £208 per day
  • Job type: Contract
  • Location: Feltham, Middlesex
  • Sector: Business Intelligence, New Media, Web Development
  • Date posted: 20/03/2018
  • Job reference: J383561A

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Marketing Analyst - Feltham - 4 Week Contract

My client, a large Networking and Technology specialist are looking to expand their marketing team and want a Marketing Analyst to join them on a 4 week contract in Feltham and can offer from £20-£26 per hour.

Role Background:

  • The successful candidate will have the unique opportunity to shape, influence, and optimise digital experiences across all channels that build the client digital brand and accelerate client business. As part of a Regional Digital team you will help to activate and optimise the customer journeys and experiences we create across digital touchpoints touchpoints, working with key stakeholders including Global media Agency, content and the web team to support the activation and optimisation of digital omni-channel journeys, for the right audience at the right time.

Role & Responsibilities:

  • Be the regional expert for delivering a consistent approach to tagging and tracking of media campaigns
  • Ensure media data is following standardized naming conventions in ad server and platforms (i.e. DS, Facebook, Twitter, LinkedIn, DBM, etc.)
  • QA the trafficking and activation executed by the media agency to ensure that it meets expectations
  • Audit data accuracy (e.g. spend, primary KPIs, etc.) between primary dashboards (i.e. Global Media Dashboard, Marketing Engagement Dashboard)
  • Troubleshoot data discrepancies (historical & future) and propose short-term and/or long-term solutions
  • Educate key stakeholders in the countries on our media naming conventions, tagging and tracking processes
  • Connect with the Global Media team on any optimisation to the measurement and tracking framework and feedback specific regional requirements
  • Submit regional web requests for client site updates and manage through the web publishing team
  • QA & QC the process for web requests from web publishing
  • Creation of tracking IDs for content

Required Experience:

  • You have deep expertise in Paid media channels and cross channel integration with owned channels
  • An ability to develop actionable insights from data to influence business decisions
  • Capable of synthesising results from various sources of information to provide recommendations
  • Proven experience in design thinking and empathising with the customer
  • Prior employment at a digital agency, digital data vendor.
  • Looking for someone preferably with extensive Media agency experience with data analytics
  • Experience with media reporting tools (e.g. DSPs, Facebook Ad Analytics, Twitter Ad Platforms)
  • Proven problem-solving and project management skills
  • Proven contributions in ad technology and digital data and inventory management.
  • Ability to effectively communicate across technical and non-technical audiences at various levels within the organization
  • Come with exceptional communication and organisational skills
  • Able to manage multiple projects in a fast-paced, deadline-driven environment
  • Proven ability to build consensus and work effectively within a cross-departmental team
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