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Junior Marketing Analyst

  • Salary: £170 - £200 per day
  • Job type: Contract
  • Location: London
  • Sector: Other
  • Date posted: 18/01/2017
  • Job reference: J356365A

Marketing Analyst / Data Analyst - MS Office suite, Access, Excel, SQL, SSMS
Location: London
Rate: £170 - £200
Duration: Initial 3 Months

Our client is looking for a Marketing Data Analyst to join their South East London based team. This is a contract role that has a 12 month duration.

Job Purpose:

  • This is a hands-on business-focused analytical role, supporting direct marketing processes.
  • To provide data and analysis support for direct marketing activity
  • To support the ongoing marketing systems integration project

Main responsibilities of the Role:

  • Manage data from multiple sources to deliver campaign data lists
  • Work with the marketing team to measure and improve campaign targeting effectiveness
  • Work with sales and marketing managers to identify, scope and structure potential analysis projects to deliver commercial benefits
  • Deliver descriptive and predictive analyses of customer, product, transaction and usage data to support sales and marketing functions (plus other stakeholders within the business)
  • Work with the Marketing Data team and the Business Systems teams to ensure that analysis outputs are available to drive sales and marketing activity
  • Review external data sources to assess likely business value
  • Contribute to the development of marketing data systems and analysis tools, including requirements specification and testing
  • Contribute to cross-functional projects that require (or impact upon) marketing analysis, as directed by the Marketing Analytics Manager

Other Duties:

As directed by the Marketing Analytics Manager and/or Campaign Data Analyst

Essential Skills and Experience:

Highly numerate

  • Enquiring, investigative mindset
  • Consultative, collaborative approach
  • Strong understanding of relational database structures
  • Understanding of data handling principles
  • Ability to explain complex techniques and results to non-specialists
  • Broad understanding of the Data Protection Act and related legislation and regulation -

DESIRABLE

  • Statistical and mathematical modelling and analysis - DESIRABLE

Education/Qualifications:

  • Good degree with high mathematical content (maths, stats, econometrics etc)

General Experience:

  • Data manipulation and analysis of data sets drawn from multiple sources

Desirable Experience:

  • B2B experience
  • Publishing and/or legal sector
  • Previous exposure to direct marketing operations (highly desirable)
  • Experience and understanding of:
  • targeting models
  • segmentation modelling
  • marketing campaign analysis

Technical Skills and Applications:

MS Office suite (esp. Access & Excel)

  • MS SQL Server (SSMS)
  • Campaign management applications (e.g. Apteco FastStats, Eloqua…)
  • Statistical modelling software (e.g. R, SAS)
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