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Insight Analyst (Adobe Target and Adobe Analytics Premium)

  • Salary: Market Rates
  • Job type: Contract
  • Location: London
  • Sector: IT
  • Date posted: 07/11/2018
  • Job reference: BBBH90188

Insight Analyst (Adobe Target and Adobe Analytics Premium) - London - Initial 3 months

Insight Analyst (Adobe Target and Adobe Analytics Premium) to join a multinational telecommunications company based in London on an initial 3 month contract with the view to extend.

The role:
You will use data to make recommendations that feed into decisions which affect marketing activity and proposition/product development. Consequently, you will have an indirect impact on the client's financial performance and the customer experience.

Responsibilities:

  • Using your analytical skills to create clear, actionable insight that drives business goals. You'll be brilliant at talking people through what you have found, helping them understand what action to take next.
  • Driving forward tools and capabilities, enabling new techniques and solving problems with data usage, passing on your knowledge to Analysts and power users across the business
  • Encouraging, training and nurturing a group of optimisation specialists around the business to find their own testing opportunities, to train them to manage the build, QA and to conduct the analysis.
  • Using your learnings to drive the on-site testing, targeting and personalisation strategy in order to optimise online experiences across all online journeys
  • Investigating specific issues and proposing solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer and call centre data.
  • Conducting deep dive analysis in all aspects of the digital journey to pull out trends, opportunities and issues to inform the optimisation of the digital channel
  • Preparing presentations that are creative and engaging and communicate them brilliantly to stakeholders, making sure they can turn your recommendations into actions
  • Training users to encourage self-service of analytics and optimisation.
  • Managing digital optimisation streams including AB, & Multi-Variant (MVT) tests, personalisation and session replay initiatives across multiple platforms
  • Developing an understanding of digital customer journeys and how targeting and personalisation can be used to improve satisfaction and/or conversion
  • Working closely with UX/CX, design, content, Analytics teams, etc. to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them.



Key Skills:

  • Experience using AB Testing / MVT tools
  • Adobe Analytics Premium and Adobe Target experience essential
  • JavaScript experience desirable
  • Background in turning data into actionable insight
  • Proficient user of Excel and PowerPoint
  • An understanding of how analytics can be used to improve marketing performance and user experience
  • Experience of session replay tools
  • Mathematical and statistical experience or background
  • This role will involve high level stakeholder management where you will need exceptional communication and influencing skills.
  • Energetic team player with a positive attitude
  • Have a flexible approach and fast to learn new skills / work with new tools
  • Be well organised with a systematic approach to work and close attention to detail
  • Be able to prioritise workloads and meet project deadlines
  • Confident with the ability to work autonomously
  • You will have experience of working within a digital marketing or optimisation team



If this role is of interest to you please submit your CV in the first instance.

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