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Head of Generics UK (Pharmaceutical)

  • Salary: £70000 - £90000 per annum + Car + Bonus + Benefits
  • Job type: Permanent
  • Location: Guildford, Surrey
  • Sector: Engineering
  • Date posted: 20/10/2016
  • Job reference: J356160A

Head of Generics UK (Pharmaceutical) - Lead and manage the achievement of sales and profit objectives of the Generics portfolio. This will be achieved by developing short and long term go-to-market, marketing, sales and portfolio strategies.

The role utilises broad experience across UK pharma market, generic competitors, the generic portfolio and customer base to pro-actively identify and deliver strategies that will deliver additional opportunities for growth and support the General Medicines leadership team to develop their strategic direction.


  • Planning & performance of Generics - In conjunction with the Head of Sales define the sales strategies, targets and KPI's for the KAMs to enable achievement of the agreed sales and profit targets
  • Generics Strategy - Develop go-to-market strategy for Generics UK in conjunction with Franchise
  • Supporting the performance of the KAMs - To monitor competitor pricing / commercial terms and to recommend pricing strategy/trading conditions including: Competitor intelligence, customer contact, internal liaison, developing pricing strategy, all in line with financial sales and profit targets.
  • Marketing and promotional activities - Develop, together with the KAM team, customer focused / customer specific promotional / added value campaigns for all portfolio, to maximise sales and profit opportunities
  • Supply chain and forecasting activities - Evaluate account management customer sales forecasts to ensure they are in line with required levels to achieve quarterly sales and profit targets

Key Skills

  • Understanding and experience of the generics within the market together with commercial knowledge of both the retail and wholesale market
  • Good understanding of Portfolio Building, In-Licensing and New Product Launches
  • Excellent computer literacy and ability to create and use financial and market models
  • Ability to persuade and progress projects through other people over whom there is no direct line management control
  • Good oral and written communication skills
  • Excellent project management skills
  • Ability to interpret market data and identify new potential business opportunities both short term and long term


  • Car
  • Company Bonus
  • 25 days Annual leave + Bank Holidays
  • Private Medical Insurance
  • Private Dental Cover
  • Pension
  • Life Assurance
  • Critical Illness Cover
  • Childcare Vouchers
  • Share Incentive Plan

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