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Head of Digital and Content Marketing

Expired
  • Salary: £400 - £450 per day
  • Job type: Contract
  • Location: Abingdon, Oxfordshire
  • Sector: IT
  • Date posted: 04/09/2018
  • Job reference: J373934A

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Head of Digital and Content Marketing - Abingdon (Oxfordshire) - Initial 5- month contract

Head of Digital and Content Marketing required to join a reputable ICT support and teaching company based in Abingdon, Oxfordshire on an initial 5-month contract.

You will be responsible for the overall for building and running a high quality content marketing and design capability across all channels to support the growth agenda for the organisation.

Job Responsibilities

  • Establishing and operating an effective multi-channel content marketing capability, including , digital and offline content, email marketing, social, SEO, PPC and marketing automation to support the key pillars of the marketing strategy. This will involve working with the Proposition Marketing Managers who are responsible for developing marketing strategies and campaign plans for each of the key product lines.

  • Generating and distributing high quality and engaging content to support the strategy of thought leadership, as well as effectively engaging prospective and current customers throughout the acquisition funnel and customer lifecycle.

  • Optimising effectiveness of digital & physical content assets including overall responsibility for the organisation's website, social channels and brochureware. Management of in-house design capability.

  • Establishing and operating a robust CMS & marketing automation capability to drive improved effectiveness of marketing activity throughout the acquisition funnel and customer lifecycle.

Knowledge, Skills & Experience

  • Content Marketing Strategy: Defining objectives and shaping appropriate approaches to use content marketing as a key driver of business growth.
  • Content generation, design & curation: including writing for multiple formats, website design & content, third party curation etc
  • Digital & social channel marketing: strong experience and understanding of SEO, PPC, social channels and building a content ecosystem
  • Research & analytics: experience of using CMS and marketing automation as part of a holistic content marketing strategy. Comfortable with using analytics to gain insight, improve effectiveness and demonstrate ROI.
  • Communication & Influencing: excellent communication skills with a high standard of written English. Professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills.
  • Planning and Organisation: excellent understanding of marketing and project planning techniques. Ability to manage numerous tasks simultaneously, accurately and according to priority
  • B2B experience: of using content and digital marketing in a B2B marketing funnel, from customer acquisition through to lifecycle management.
  • B2B experience: of using content and digital marketing in a B2B marketing funnel, from customer acquisition through to lifecycle management.

If this role is of interest to you please submit your CV in the first instance.

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