Head of Brand & Lead Generation
Salary: Competitive + bens
Location: London, Monument (Hybrid working 2 - 3 days office / Home)
Type: Permanent , full time 37.5 hours
A role for an experienced Senior marketing professional from a corporate/professional services environment. To enhance brand awareness and through campaign activity, significantly increase the number of qualified leads marketing pass across to sales (all brands).
Day to day responsibilities:
- Plan and deploy marketing campaign activity
- Implement lead generation across all brands
- Drive improved quality of MQL to SQL conversion
- Develop increased brand awareness/consideration amongst potential buyers
- Ensure client facing materials up-to-date and reliability demonstrate our capability and expertise (web and brochure)
- Deliver c-suite client development programme
- Launch ABM strategy and develop value across the business
- Develop automated tracking and co-ordinate appropriate dash-boarding and feedback
- Conduct and/or manage market research, customer insight and competitor analysis to develop appropriate strategies
- Guide ongoing development of customer experience programme, with a key focus on NPS for Manpower and Experis
- Liaison with marketing colleagues and, where appropriate, external providers on the design, production and distribution of collateral and advertising assets
- Line manage and develop the capability of the team
- Manage allocated marketing budgets
- Support in build of bid and sales materials
- Sales / presentation support where appropriate
Person profile:
- Creative and commercially minded
- Strong stakeholder management
- Strong team management
- Strong Demand Generation experience, ideally HubSpot
- Strong Brand Management experience
- Strong planning and organisational skills
- Team player with experience of project managing
- Data literate - ability to interpret statistical data
- Able to interpret technical information
- Ability to form strong and effective working relationships with people at all levels, both internally and externally
- Capable of presenting at the highest level
- Confident, resourceful and a "can do" attitude
- Ability to work in a fast-moving and changing environment where challenge is the norm and issues widely varied.
KPIs
- MQLs
- Lead conversion
- Automation of process
- Brand awareness
- NPS
What you'll receive:
- 22 days annual leave + 8 days bank holiday (pro-rata)
- Competitive salary
- Remote working, hybrid of office and home
- Ability to grow your career with plenty of opportunities within the UK and further afield
- Work for a global brand with values at its core, voted as one of the world's most ethical companies 12 years in a row
- Glass door top rated CEO's for 2021
Think this could be your next move? Don't hesitate by applying today and we'll be in touch.
About Us
At ManpowerGroup we're a global leader in workforce solutions, empowering our people every day to discover their personal best. Our services enable our clients to win in the changing world of work and we connect more than 600,000 people every day to meaningful work across a wide range of skills and industries helping to power the success of clients around the world.
We are committed to promoting a diverse and inclusive community - a place where we can all be ourselves and succeed on merit. In line with our Diversity and Inclusion policy we welcome applications from all suitably qualified or experienced people regardless of age, gender, ethnicity or disability. ManpowerGroup is a Disability Confident Employer and we're happy to talk about flexible working.
