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German Speaking Content Manager (SEO, CMS)

Expired
  • Salary: Negotiable
  • Job type: Contract
  • Location: London
  • Sector: IT
  • Date posted: 28/06/2017
  • Job reference: J368971A

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German Speaking Content Manager (SEO, CMS, eCommerce) - London - 12 Months

German Speaking Content Manager (SEO, CMS, eCommerce) required to join an international global online travel company based in London on a 12 month contract.

Responsibilities:

  • Contacting and coordinating the client's bloggers/freelancers for their content hubs
  • Ordering content from text agencies
  • Expanding the network (including attendance at relevant blogger events etc.)
  • Enhancing and implementing our blog and Globetrotter strategy
  • Editorial responsibility of content hub entries as well as editorial writing (including interviews with experts).
  • Researching new topics and updating the content calendar
  • Sourcing images (iStock, EDAM etc.)
  • Cooperation with Social Media, Merchandising and PR in order to push relevant contributions
  • Doing outreach for our content management campaigns
  • Setting up new features and templates within both platforms
  • Work with developers to improve and develop the content hubs
  • Set up of reports (KPIs) on a regular basis (Google Analytics, Omniture, SEOClarity); analyse, monitor and report outcome on projects and identify new opportunities and strategies in the market
  • Reporting about the spends for bloggers / freelancers and other content production
  • Management of bloggers/freelancers via Lystable (contracts, onboarding process, invoicing)
  • Competitor analysis and opportunity research
  • Participation in UAT testings
  • Optimise articles from a SEO perspective

Key Skills

  • German speaker (native / very fluent)
  • Research skills (SEO / SEOClarity)
  • CMS Systems
  • Prolific writing skills with journalistic or editorial experience (also PR) and a knowledge of various writing styles, such as blog writing, composing texts for the company website, journalistic writing etc
  • Strong communication skills
  • WordPress
  • GA
  • Omniture
  • Sound business acumen

If this role is of interest to you, please apply at the first instance.

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