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Field Marketing Manager

  • Salary: Negotiable
  • Job type: Contract
  • Location: London
  • Sector: Other
  • Date posted: 01/02/2018
  • Job reference: J380898A

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Field Marketing Manager



3 Months (view of going perm)

Roles & responsibilities

  • Provides marketing leadership within Europe to support the European IP & Standards sales organization in achieving its short, medium and long-term goals
  • Works collaboratively with the other regional marketing leads to develop best practice across all marketing channels
  • Develops the IP & Standards European marketing plan
  • Delivers marketing support for IP & Standards European goals and sales targets
  • Researches, selects, designs and manages live events to be included as tactics in the overall marketing mix for IP & Standards Europe, in collaboration with Sales
  • Provides specialized expertise marketing discipline and has ownership of multiple or high impact marketing campaigns and events in order to meet business needs, drive results and build brand equity
  • Leverages portfolio marketing messaging and shared services to deliver rapid response campaigns in line with sales pipeline gaps
  • Ensures messaging is consistent across country programs and events in lock-step with Portfolio Marketing
  • Ensures successful planning, implementation, and execution of Marketing campaigns, events and activities as defined by the strategic marketing plan, key customer messaging and proof points, brand ambassadorship; tactics, timing and measurement
  • Facilitates the dissemination of up to date brand materials and ensures brand consistencies across Europe
  • Assists in training internal teams, Sales reps, and customer-facing staff on marketing programs
  • Lead conversion, pipeline analysis and acceleration programs
  • Ensures swift follow up on leads by sales and drive campaign attribution of sales opportunities
  • Generates buy-in and support for marketing programs from local sales team lead
  • Oversees and manages the IP & Standards European field marketing budget
  • Works with sales to identify suitable accounts for ABM programs
  • Develops and executes account based marketing plans for nominated strategic accounts
  • Co-ordinates the regionalization of marketing programs in support of local and global priorities
  • Measures and reports on IP & Standards European programs and events
  • Responsible for the tactical implementation of the marketing programs, including: integrated marketing campaigns, direct marketing, eMarketing, advertising, sales support, in alignment with Portfolio Marketing, Customer Marketing and Demand Strategy
  • Ensures fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collects regular feedback
  • Assists in the creation of new ideas/approaches to effectively enhance the communication of key messages

Background and experience

  • 4-7 years in B2B marketing
  • 2 years or more in field marketing
  • 2+ years experience working within the Intellectual Property or Legal sector
  • Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience highly desirable
  • Experience in Event Planning
  • Experience in Marketing Campaign Planning
  • Experience in Budget Management
  • Marketing Team Management in a B2B environment
  • Experience in working in a matrix organisation
  • Ability to demonstrate track record of success in all key areas of responsibility
  • Inbound marketing strategy/execution experience
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