External Communications Manager - LONDON - £250-£350 - 3 months

  • Location

    City of London, London

  • Sector:


  • Job type:


  • Salary:

    £250 - £350 per day

  • Contact:

    Jack Webster

  • Contact email:


  • Job ref:


  • Published:

    6 months ago

  • Duration:

    3 months

  • Expiry date:


  • Start date:


External Communications Manager - LONDON - £250-£350 - 3 months

External Communications Manager - LONDON - £250-£350 - 3 months

The work location is in Paddington, LONDON and is a 3 months contract.

The pay rate on offer is between £250 - £350 per day.

The role is working for a well established, multi-national retailer and specialises in clothing, home and luxury product.


Key accountabilities of the role include:

  • Build a good understanding of the issues, challenges and priorities for the client and how the leadership teams are transforming the business, and establish a network of contacts to ensure information and knowledge is kept up to date
  • Support the Head of External Communications and External Communication Managers (Clothing & Home, Property and Retail) and (Finance, Business, International & Functions)tooperationalise the external communications and media relations strategy and plan for the above areas of the business as an integrated part of our overall external communications strategy:
    • Researching news angles and story leads; leveraging insights and data to inform ideas and targeting
    • Drafting and fact checking media materials
    • Monitoring the media to identify opportunities for the business to comment and place stories
    • Arranging spokespeople to speak to the media
    • Drafting briefing notes and Q&As for media spokespeople
    • Researching information, generating ideas and drafting content for presentations and speaker platforms
    • Managing the day-to-day media outreach for cross BU campaigns key campaigns in the trading calendar (e.g. Easter and Christmas) and key campaign launches; supporting the External Communications Managers and cross functional planning team
    • Supporting the store estate reshape programme - with store opening and closure activity. The role will focus more heavily on the aspect following the arrival
  • Monitor the Press Office inbox and answer the Press Office phone line; logging calls, responding to Clothing & Home, Property and Retail information requests and queries, redirecting enquires and escalating issues when needed
  • Research and fact check responses related to media enquiries / issues liaising with subject matter experts and drafting key messages, statements and Q&As for approval and sign off
  • Keep our positions and Q&As for media handling up to date
  • Act as key point of contact for Customer Services Team to provide counsel and support on complaints and issues that may generate media interest and impact the brand reputation.
  • Provide the Customer Services Team - inc social with statements and Q&As related to media coverage or emerging stories that may generate customer enquiries
  • In the event of a crisis related the Head of External Communications as directed
  • As part of the External Communications Team, this role is required to work out of office hours as part of the duty rota

Key measures & KPIs

  • Media relations experience working in a busy and demanding Press Office for a large, fast-paced FMCG organisation, or a relevant agency role. Retail experience preferred.
  • Excellent written and verbal communication skills
  • Digitally savvy with a good news sense and effective media handling skills
  • Proven ability to think creatively and develop innovative content that speaks to, and gains traction with, target audiences
  • Experience of using insights and data to inform ideas and activities
  • Experience of issues and crisis management
  • Experience of working on insights-led campaigns and programmes
  • Existing media contacts and relationships
  • Ability to digest information quickly and meet tight deadlines across several projects
  • Highly organised, strong project manager with excellent attention to detail
  • Understands disclosure requirements for a listed business