Email Marketing Specialist

  • Location:

    Buckinghamshire, England

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    Up to £300 per day

  • Job ref:

    1234567890_1592319486

  • Published:

    23 days ago

  • Duration:

    6 months

  • Client:

    Undisclosed Company

Email Marketing Specialist

Amersham, Buckinghamshire

6 month contract

My Client is looking for an Email Marketing Specialist who will be responsible for creating and maintaining personalised marketing automation programs in the Marketo platform. This includes creating emails and landing pages, lead management, program definition and reporting. As part of a busy team of content specialists you will collaborate with business stakeholders such as writers, product marketing managers and marketing communications managers to create marketing automation programs that tie in with overarching digital marketing initiatives.

Essential Responsibilities:

  • Collaborate with marketing communications partners, web/marketing writers, digital team members and product marketing to create emails, landing pages, and associated marketing automation (Marketo) programs, integrated with elements from channels and platforms across the digital marketing environment.
  • Integrate comparative campaign testing, analysing results to advise marketers on strategy for future campaigns.
  • Create campaign reports and present results to marketing communications and digital marketing teams.
  • Promote best practices in digital marketing throughout the organisation.

Qualifications/Requirements:

  • Bachelor's degree or equivalent.
  • A minimum of 2 years relevant experience (marketing communication, web content management or similar).
  • Proven experience creating and managing email programs, preferably in Marketo.
  • Working knowledge of HTML & CSS.
  • Working knowledge of graphic-related software (e.g. Photoshop, Illustrator) and web design software such as Adobe Dreamweaver.
  • Experience working on multiple projects with multiple functions/stakeholders.
  • Excellent organizational skills, attention to detail and initiative.
  • Proficient with MS Word, Excel and PowerPoint.

Desired Characteristics:

  • Knowledge of the Life Sciences industry
  • Experience working with Salesforce.com.
  • Experience with a web CMS such as Sitecore.
  • Good communication skills with ability to work independently as well as within a team
  • Fluent in spoken and written English.

If you feel you are suitable for this position, please send in your CV

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