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Education Marketing Exec

  • Salary: £180 - £200 per day
  • Job type: Contract
  • Location: Leatherhead, Surrey
  • Sector: Other
  • Date posted: 10/10/2018
  • Job reference: BAB001

Person specification

Key Technical Skills / competencies:

Experience of managing marketing projects, campaigns, market research and resources to meet business deadlines. An understanding of online marketing

Good understanding of MS Office, database management, email marketing software [Some understanding of design software packages, eg, In Design, desirable]

Excellent copywriting skills with experience writing content for leaflets, brochures, email marketing, sales letters and web copy.

Key Behavioural competencies:

  • Excellent written and verbal communication skills
  • 'Can do' attitude
  • Team player. Build relationships with colleagues and external partners to achieve objectives
  • Self-motivated with the ability to use initiative
  • Able to work to deadlines, juggle multiple projects, conflicting priorities and deliver under pressure
  • Confident manner when dealing with senior management and internal and external contacts
  • Planning and organisational skills
  • Flexibility - able to respond quickly and accurately to changing situations
  • Demonstrate good judgement and commercial awareness

Key Analytical Skills and Challenges / competencies:

  • Developing marketing campaigns to support key account strategy and business development areas
  • Ability to analyse data effectively and turn to insight to generate effective marketing activity
  • Outstanding project & time management skills
  • Excellent problem solving skills
  • Keen eye for detail
  • Creative skills and flair for design

Company/Industry Knowledge:

  • Preferably with some knowledge of the education sector

Qualifications & Experience:

  • Degree-level qualification or equivalent experience
  • Formal marketing qualification (CIM or similar) desirable but not essential
  • 1-2 years' experience in a marketing/project management environment

Top Major Tasks and Activities:

  • Working closely with Traded Services Manager and Team Leads, to implement marketing strategy and provide support where required
  • Contribute to strategic planning of the annual marketing plan and co-ordinate education marketing activity
  • Develop, execute and evaluate creative marketing campaigns that are driven by KPI's and data-led
  • Manage the production and distribution of marketing collateral including leaflets and brochures, for use in in campaigns including email marketing and exhibitions
  • Creation and marketing of maintained and academy directories

Additional Key Accountabilities:

  • Ensure marketing requests are prioritised and serviced to meet deadlines in an efficient way
  • Liaison with internal and external stakeholders to understand and fulfil marketing requirements
  • Updating the customer marketing database, monitoring competitor activity, keeping abreast of education policy updates and relevant business-critical reports
  • Organise events and exhibitions that maximise brand presence and achieve KPI's
  • Copywriting and proof reading.
  • GDPR marketing compliance, in an advisory capacity
  • Manage CMS for B4S and Babcock Education sites; news items, campaign landing pages, SEO
  • Social Media marketing
  • Create half termly eNewsletter
  • Ad hoc business support as and when required.

Budget / Cash Management Responsibility:

  • Managing the campaign budget on a day to day basis

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