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Digital Marketing Campaign Manager

  • Salary: Market Rates
  • Job type: Contract
  • Location: London
  • Sector: IT
  • Date posted: 14/11/2018
  • Job reference: BBBH92712

Digital Marketing Campaign Manager (Marketing Communications Manager) - London - 7 months

Digital Marketing Campaign Manager / Marketing Communications Manager required to join a multinational technology company based in London, on a 7 month contract with the view to extend.

The role
You will be responsible for the full funnel campaign planning, content creation through agencies, digital execution readiness and evaluation of campaigns that relate to their audience.

The ideal candidate must have strong experience in integrated marketing communications in a B2B organisation in developing and implementing marketing programmes and campaigns, suitable for the region and adapted to the local markets.

Key Responsibilities

  • Work with Regional Audience Expert Leads, Digital Marketing, Partner Marketing, Theatre and Country Marketing Teams, marketing agencies and other marketing teams to define the communication and demand generation objectives, marketing mix and plan for relevant campaign
  • Working with a localisation agency, manage the trans-creation of campaign content and assets into required languages
  • Stakeholder Management and Communication
  • Own the Campaign Execution Plan including all the localised assets and content
  • Accountable for briefing in the creative agencies to deliver on brand content with exemplary creative and messaging
  • ROMI analysis, campaign metrics and reporting by Campaign and Audience with identification of relevant insights
  • Best practice sharing with other Countries, Regional Marketing and Global Marketing teams to constantly improve results

Key Skills

  • A Higher Education Marketing Degree and relevant working experience from a similar position or a B2B Marketing Communication environment
  • Experience of working in a global organisation an advantage
  • Innovative, forward thinking marketer
  • Demonstrable understanding and experience of working across languages and cultures
  • Campaign planning, delivery, co-ordination and evaluation
  • Inbound and outbound lead generation programme creation, delivery and measurement
  • Knowledge of Digital Marketing principles
  • Agency briefing and management
  • Excellent Project management

If this role is of interest to you please submit your CV in the first instance.

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