Content Marketing Manager

Location:
Bellshill
Job Type:
Permanent
Industry:
Digital Workspace
Job reference:
BBBH136538_1617887825
Posted:
5 days ago

I'm looking for a Content Marketing Manager to join this established and growing company based in Bellshill.

What's the role?

  • Development of a strong, well researched, considered content strategy to drive awareness of X products and generate leads
  • Implementation of effective content and marketing campaigns that brings results
  • Crafting compelling copy articulating the value proposition
  • Writing a range of sales collateral for the Sales team: brochures, sales aids, flyers
  • Identifying and reacting to timely market opportunities to create insightful thought leadership content, in line with the business values and product positioning
  • Researching and creating case studies that demonstrate reasons to believe in X technology
  • Publishing and promotion of content on social media channels
  • When necessary, briefing and managing the creation and delivery of bespoke content by external suppliers - for example videos, digital campaigns, advertorials produced by publishers

What are we looking for?

  • 2-5+ years content marketing experience in a commercial environment, with a proven track record building content and campaigns that perform
  • Excellent writing skills with the ability to translate complex topics into engaging content, powerful messages, and relevant stories for our target audiences
  • Ability to adapt style and tone while crafting content to align with overall positioning, sales and marketing narrative
  • Ability to critically evaluate performance of a campaign or individual content pieces and to take learnings to continually improve next time
  • A good understanding of SEO
  • Strong attention to detail
  • Excellent communication, project management and interpersonal skills
  • Ability to work under pressure and deliver to tight timescales
  • A self-motivated individual, enthusiastic and gets stuff done.
  • Experience of social media community management

Desirable

  • Content marketing experience within a technology business
  • Running paid campaigns on social channels
  • Outreach and link building activities

What you waiting for send your CV today!

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