I'm looking for a Content Marketing Manager to join this established and growing company based in Bellshill.
What's the role?
- Development of a strong, well researched, considered content strategy to drive awareness of X products and generate leads
- Implementation of effective content and marketing campaigns that brings results
- Crafting compelling copy articulating the value proposition
- Writing a range of sales collateral for the Sales team: brochures, sales aids, flyers
- Identifying and reacting to timely market opportunities to create insightful thought leadership content, in line with the business values and product positioning
- Researching and creating case studies that demonstrate reasons to believe in X technology
- Publishing and promotion of content on social media channels
- When necessary, briefing and managing the creation and delivery of bespoke content by external suppliers - for example videos, digital campaigns, advertorials produced by publishers
What are we looking for?
- 2-5+ years content marketing experience in a commercial environment, with a proven track record building content and campaigns that perform
- Excellent writing skills with the ability to translate complex topics into engaging content, powerful messages, and relevant stories for our target audiences
- Ability to adapt style and tone while crafting content to align with overall positioning, sales and marketing narrative
- Ability to critically evaluate performance of a campaign or individual content pieces and to take learnings to continually improve next time
- A good understanding of SEO
- Strong attention to detail
- Excellent communication, project management and interpersonal skills
- Ability to work under pressure and deliver to tight timescales
- A self-motivated individual, enthusiastic and gets stuff done.
- Experience of social media community management
- Content marketing experience within a technology business
- Running paid campaigns on social channels
- Outreach and link building activities
What you waiting for send your CV today!