JOB DESCRIPTION: Content Designer
Full time, permanent
Main Purpose of Job
Reporting to one of our Marketing Managers, the Content Designer will support a wide variety of projects, producing content for our website, emails, social, multimedia, print collateral and other mediums.
You will work alongside our stakeholders across the business to produce high quality content which will help us fulfil our customer acquisition and engagement targets.
Location
You will be based in our London office with flexible working options available.
Department
Campaigns and Marketing
Team
The Content Designer supports the marketing activity, working closely with the Director of Marketing, Web Manager, Marketing Managers, and Digital Exec.
Key Tasks, Duties and Responsibilities
WEB DESIGN
Create and edit web pages as required, to support marketing campaigns
Support SEO and CRO initiatives by improving web pages
Ensure brand consistency across our digital estate
EMAIL PRODUCTION
Produce regular external newsletters, following our content schedule
Produce regular internal email
Improve email design to increase OR and CTR
Monitor email performance and suggest changes as needed
SOCIAL MEDIA
Maintain brand consistency across our social channels
Responsible for social media scheduling and content distribution
Create imagery, film and other content for social media channels
Support development of social media strategy which will contribute to departmental goals
GRAPHIC DESIGN
Support development of design concepts for campaigns and events
Support production of materials for our annual conference and awards events
Work with external design agencies to produce reports, whitepapers, other materials
Produce PowerPoint slides, print collateral, web banners, and other materials as required
QUALITY CONTROL
Maintain suite of Office templates
Ensure brand consistency across our channels
Maintain bank of social media assets
Adherence to brand guidelines, style guide, and QC processes
Advise business to ensure brand consistency and clarity
Accurate proofreading
Support development of new systems and processes according to best practice
OTHER REQUIREMENTS
At all times, ensure your work falls in line with business strategy and the team's priorities
Champion 'continuous improvement' across the company
Pay due regard to data protection, accessibility guidelines and any other legal requirements, including advising the business about compliance and best practice where appropriate
To pay due regard to health and safety
To promote equal opportunities at all times
Undertake any other work as required
Knowledge and skills needed to perform this role
The ideal candidate will have:
Passion for Web/CRM technology and trends in digital marketing
Experience working in a fast-paced marketing/digital team
Proactive and innovative - able to suggest ways to improve processes
Professional attitude and approach to internal and external stakeholders
Positive and adaptable approach to problem solving
Attention to detail
Calm under pressure
Proactive, creative, team player
Initiative, drive and enthusiasm
Knowledge and skills
ESSENTIAL
Adobe creative suite (Photoshop, Illustrator, Indesign)
Website CMS (ideally Concrete5)
Email (ideally Click Dimensions)
Social (Twitter, Facebook, LinkedIn)
Copywriting
Proofreading
DESIRABLE
UX design
Google Analytics
CRM (ideally MS Dynamics)
Social strategy / social media measurement