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Commercialisation Strategy & Optimisation Manager

  • Salary: £475 - £500 per day
  • Job type: Contract
  • Location: London
  • Sector: IT
  • Date posted: 12/10/2017
  • Job reference: J368474A

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We are currently recruiting for a Commercialisation Strategy & Optimisation Manager for our financial client based in Canary Wharf.

This role is responsible for the commercial performance ambitions for Digital Banking and across other channels to drive revenue growth and cost reduction. Delivers the commercial strategy to optimise the value of Relevance Driven Interactions (RDI), striking the balance between near term results and longer term sustainability.

Key Accountabilities
Be an expert for BUK on marketing techniques and omni channel execution - influencing the plans of Directors in the partner products and segments and across the wider Digital and Commercial teams.
Drives opportunities to increase the effectiveness performance marketing and targeting.
Develops product, segment and channel plans including targets and performance goals.
Contributes to team and wider thinking on commercial performance, forecasting and planning.
Supports delivery of P&L uplift in line with product, channel or segment objectives and integration of activity back into BAU as appropriate.
Constantly pushes the Product and Commercial teams to increase acquisition and growth through all channels, tracking to sales forecasts and providing the data driven view of business opportunities for the client.
Contributes to pan product, pan channel oversight of targeted commercial delivery and opportunities.
Contributes to product and segment strategy across the following disciplines: -
· Data driven targeting
· Direct marketing
· Performance marketing
· Digital optimisation
· Colleague channel engagement
Has experience in: -
· Data led targeting and marketing
· Attribution and optimisation of media
· Omni channel contact strategies
· Nudge based customer journeys

Interested candidates should submit their CVs in the first instance. Sophie Garty 0161 924 3651 / sophie . garty @ experis . co . uk

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