Campaign Manager - Paddington, LONDON - £300 - 9 Months

  • Location:

    City of London, London

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    £275 - £300 per day

  • Job ref:

    BBBH105716_1561442625

  • Published:

    23 days ago

  • Duration:

    9 months

  • Start date:

    ASAP

Campaign Manager - Paddington, LONDON - £300 - 9 Months

Campaign Manager - Paddington, LONDON - £300 - 9 Months

The work location is in Paddington, LONDON and is a 9 months contract.

The pay rate is £300 per day.

The role is working for a well established, multi-national retailer and specialises in clothing, home and luxury product.

Key accountabilities of the role include:

Develop customer centric CRM communications across multiple touchpoints. These communications should be aligned to the objectives of the Bank and Services team whilst retaining and rewarding our best customers through driving incremental behaviour.

  • Development of email, DM and other campaigns using best practice learnings to engage and inspire our customers, drive loyalty and deliver sustainable long-term value to the business
  • Work with internal and 3rd party agencies to evaluate campaign activity and make recommendations to drive ongoing improvements though a test & learn framework
  • Work with 3rd party data science partners to establish and build a CRM targeting segmentation to drive and measure ongoing comms activity
  • Ensure all activity is conducted along Better, Simpler, Cheaper principles.

Develop customer centric CRM communications, aligned to the objectives of the client's Bank and Services unit.

  • Understand business objectives for the business and translate these into personalised communications
  • Work with Bank product owners, business units, .com, Bank and Marketing to develop both a short-term and long-term test, learn, improve programme for our communications and offers
  • Work with 3rd party data science partners and the client's Customer Insight team to generate insights which will drive personalisation of Bank and Services communications and offers
  • Gain buy in from stakeholders and work with Bank and Services to ensure CRM and Loyalty plan aligns to business objectives
  • Develop clear and timely briefs to enable effective and efficient execution of the activity plan
  • Develop and execute communications to ensure all creative is best in class, relevant and of the highest standard

Key skills

  • Stakeholder management & strong communication skills
  • Excellent understanding of data led communications
  • Leading design elements of all category communications, to ensure all communications are on brand and engaging
  • Proven track record of customer centric campaign development and understanding of how to translate insight into action
  • Excellent organisational, planning and attention to detail
  • Initiative, able to work independently as well as within a team
  • Strong ability to problem solve and recommend solutions
  • Experience with creative content development and briefing
  • Ability to cope well in a busy environment and manage multiple campaigns and stakeholders at any one time
  • Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance
  • Capable of managing agencies
  • Good understanding of retail industry & Loyalty Programmes
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