Campaign Manager - Customer Loyalty/Retention Project

  • Location:

    City of London, London

  • Sector:

    IT

  • Job type:

    Permanent

  • Salary:

    £38000 - £40000 per annum + Additional Benefits

  • Job ref:

    BBBH105806_1561539073

  • Published:

    21 days ago

  • Start date:

    ASAP


Campaign Manager - Customer Loyalty/Retention Project
Location: Paddington, London

We are actively looking to secure a Campaign Manager to join Experis.

Experis Consultancy is a Global entity with a well-established team with over 1000 consultants on assignment across 20 clients globally. Our UK operation is growing and has very aggressive plans for expansion over the coming years. We form part of the Manpower group of companies that turn over $20 billion a year collectively.

Key accountabilities of the role include:

Develop customer centric CRM communications across multiple touchpoints. These communications should be aligned to the objectives of the Bank and Services team whilst retaining and rewarding our best customers through driving incremental behaviour.

  • Development of email, DM and other campaigns using best practice learning's to engage and inspire our customers, drive loyalty and deliver sustainable long-term value to the business
  • Work with internal and 3rd party agencies to evaluate campaign activity and make recommendations to drive ongoing improvements though a test & learn framework
  • Work with 3rd party data science partners to establish and build a CRM targeting segmentation to drive and measure ongoing comms activity
  • Ensure all activity is conducted along Better, Simpler, Cheaper principles.


Develop customer centric CRM communications, aligned to the objectives of the client's Bank and Services unit.

  • Understand business objectives for the business and translate these into personalised communications
  • Work with Bank product owners, business units, .com, and Marketing to develop both a short-term and long-term test, learn, improve programme for our communications and offers
  • Work with 3rd party data science partners and the client's Customer Insight team to generate insights which will drive personalisation of Services communications and offers
  • Gain buy in from stakeholders and work with Services to ensure CRM and Loyalty plan aligns to business objectives
  • Develop clear and timely briefs to enable effective and efficient execution of the activity plan
  • Develop and execute communications to ensure all creative is best in class, relevant and of the highest standard


Key skills:

  • Stakeholder management & strong communication skills
  • Excellent understanding of data led communications
  • Leading design elements of all category communications, to ensure all communications are on brand and engaging
  • Proven track record of customer centric campaign development and understanding of how to translate insight into action
  • Excellent organisational, planning and attention to detail
  • Initiative, able to work independently as well as within a team
  • Strong ability to problem solve and recommend solutions
  • Experience with creative content development and briefing
  • Ability to cope well in a busy environment and manage multiple campaigns and stakeholders at any one time
  • Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance
  • Capable of managing agencies
  • Good understanding of retail industry & Loyalty Programmes

If you have the above skills please submit your CV in the first instance

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